Key role and responsibilities in the product marketing strategy of the assigned brand to achieve the company objectives.
Significant role in analyzing the market and competitors.
Provide advice for product positioning with local marketing perspective.
Conduct research through methods such as survey, polls, focus group and statistical analysis, ensuring informed decisions on product specifications and line-up.
Responsible for maintaining the product calendar and product life cycle schedule.
Ensure the product launched is competitive in the market.
Supporting the marketing promotional campaign and initiatives for the brand, such as special promotions, sponsored events, etc (e.g PWP, Discounts, etc).
Assist in stocks ordering.
Create and maintain a library of product information, visuals, customer review.
Keep current with supply and demand, trends, economic indicators and competitors.
