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Senior Digital CRM Associate

4.00 to 6.00 Years   United Arab Emirates, Dubai   06 Jan, 2024
Chalhoub Group
Job LocationUnited Arab Emirates, Dubai
EducationNot Mentioned
SalaryNot Mentioned
IndustryRetailing
Functional AreaNot Mentioned

Job Description

At Chalhoub, we share leading brands with the world! Working asa SeniorCRM Marketer you will beresponsible for assisting in the development of the online marketing strategy for all Beauty Franchise Brands. You will alsoplan and execute digital marketing campaigns (including email and SMS) while supervising the design and supplying content for every Brand.

  • You will propose new channels and capabilities to enable on the Marketing tool, given the Brands maturity
  • Support in the logic set-up of the Marketing tool and its capabilities for all Beauty Franchises Brands
  • Implement the Marketing Automation strategies for all Beauty Franchises Brands
  • Assist in the definition of Customer Journeys for the different clusters of customers within each Brand
  • Create content for each Brand related to customer and Brand milestones and in line with the Customer Journey
  • Liaise with the graphic design team for the assets and the marketing team for alignment with Brand guidelines
  • Guarantee optimal development and deployment of digital marketing campaigns based on business goals, customer insights, and their behavior
  • Ensure a 360 alignment between the social media, e-commerce, retail, and triggered communication strategies to seamlessly engage with audiences across all channels
  • Segment database to ensure relevance to customers and optimal use of the budget in each campaign
  • Develop, execute, and track the efficiency of A/B testing campaigns to provide recommendations on how to optimize Brands communication
  • Perform data analyses and post activity evaluations and reports to deliver customer insights and recommendations of each activation
  • Identify new trends in digital marketing, evaluate new tools, and ensure the Brand is at the forefront of industry developments, particularly developments in mobile marketing
  • Support in the development of any activity related to 1:1 communication with customers
What youll need to succeed
  • 4+ years experience working in digital CRM
  • Experience working with an ecommerce retailer
  • Knowledge and experience in building and delivering customer journeys and working alongside the wider marketing team to deliver on CRM campaigns
  • Strong experience with delivering data and insights on campaigns
  • Proactive attitude and ability to work autonomously
  • Native Arabic speakers are preferred
What we can offer youWith us,you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day. We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employeediscounts. To view all our perks and benefits,We Invite All Applicants to ApplyIt Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.

Keyskills :
Arabic customer journeys

About Company

Who weare We are aleading partner for luxury across the Middle East.Withmore than 600 stores, 300 brands and over 65 years of experience in the region,we have become amajor player in the beauty, fashion and gift sectors,by offering service excellence toourpartners anddelightingallour customers.Wearemoving fast from a traditional distributor and retailer for luxury in the Middle East,to a hybrid retailer bringing luxury experiences to the fingertips ofcustomers everywhere. Tofuel the next stage ofourgrowth we are looking to build a world class team. From physical retail through to supply chain and customer loyalty, we aim to use technology and data to continuously improve every aspect of our operations. We are looking for top talent to join uson thisjourneyofexploring new horizons together.

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