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Digital Marketing Specialist

3.00 to 10.00 Years   United Arab Emirates   16 Oct, 2025
Job LocationUnited Arab Emirates
EducationGraduate
SalaryNot Mentioned
IndustryAdvertising / Media Planning / PR Marketing / MR
Functional AreaNot Mentioned

Job Description

Digital Marketing SpecialistJob Location : UAEKey Responsibilities :•Plan, execute, and optimize paid social media campaigns across Meta (Facebook, Instagram) and other platforms (Snapchat, TikTok, as needed).•Manage the full campaign cycle: from strategy, audience research, and creative briefing to execution, monitoring, and reporting.•Optimize campaigns daily for lead generation, patient acquisition, and return on ad spend (ROAS).•Conduct A/B testing on creatives, copy, and targeting to maximize campaign effectiveness.•Collaborate with the design and content teams to ensure creatives align with brand guidelines and campaign objectives.•Track and analyze key performance metrics (CPC, CTR, CPL, CPA, ROAS) and prepare weekly and monthly reports with actionable insights.•Stay updated on Meta platform changes, algorithm updates, and new ad formats to keep campaigns competitive.•Monitor competitors’ activities and industry trends to identify new opportunities.•Ensure compliance with Meta Ads policies and healthcare advertising regulations.Requirements :•Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.•3+ years of hands-on experience managing Meta Ads campaigns (Facebook & Instagram), preferably in healthcare, aesthetics, or related industries.•Strong track record in performance marketing, lead generation, and conversion optimization.•Proficiency in Ads Manager, Business Manager, and third-party analytics tools.•Solid understanding of audience targeting, retargeting, and lookalike audiences.•Analytical mindset with the ability to translate data into insights and strategies.•Strong project management skills and attention to detail.•Excellent communication skills and ability to work in a fast-paced, collaborative environment.Preferred Skills :•Experience running campaigns on Snapchat, TikTok, and Google Ads is a plus.•Knowledge of SEO, landing page optimization, and conversion tracking.•Background in healthcare/aesthetic clinic marketing.

Keyskills :
Proficiency in Ads Manager Business Manager and third-party analytics tools

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