Digital Marketing Specialist

Job Description

Kanoony is seeking a highly skilled professional to join our growing team as a DIGITAL MARKETING SPECIALIST/EXPERT. In this position, the chosen candidate will play a pivotal role in conceptualizing, executing, and overseeing the companys Digital Marketing Campaigns. This includes the creation and management of advertisements and landing pages across various online platforms and the wider web.The primary responsibilities will encompass the strategic development and implementation of campaigns aimed at generating high-quality leads and inquiries. The successful candidate will be instrumental in leveraging diverse online marketing channels to optimize our presence and reach. Additionally, a key aspect of the role involves steering the Search Engine Optimization (SEO) efforts to enhance the platforms visibility and performance.Key Responsibilities:1) SEO Strategy Development:

• Formulate and implement comprehensive SEO strategies to improve website rankings on search engines
• Conduct keyword research to identify opportunities for content optimization
• Stay updated on search engine algorithms and industry trends

2) On-Page and Off-Page Optimization:

• Optimize website content, meta tags, and other on-page elements for search engines
• Develop and execute off-page strategies, including link-building activities and partnerships

3) Content Creation and Marketing:

• Create high-quality and engaging content aligned with SEO best practices
• Collaborate with content creators and marketing teams to ensure content meets SEO objectives

4) Digital Advertising:

• Plan, create, and manage digital advertising campaigns across various platforms
• Monitor and optimize ad performance based on key metrics such as click-through rates and conversions

5) Social Media Management:

• Develop and implement social media strategies to increase brand visibility and engagement
• Utilize social media platforms for content distribution and audience interaction

6) Analytics and Reporting:

• Use analytics tools to track website traffic, user behavior, and campaign performance
• Provide regular reports on key metrics and insights, and adjust strategies accordingly

7) Technical SEO:

• Identify and resolve technical issues that impact website performance and SEO
• Collaborate with web development teams to implement technical SEO enhancements

8) Lead Generation and Conversion Optimization:

• Implement strategies to generate quality leads through various online channels
• Optimize conversion paths on the website to improve lead-to-customer conversion rates

9) Email Marketing:

• Prepare, send and manage weekly emails on Mailchimp
• Analyze the results, and keep the emails data up-to-date

10) Stay Current with Industry Trends:

• Stay informed about industry developments, emerging technologies, and evolving best practices in SEO and digital marketing

11) Collaboration and Communication:

• Work closely with cross-functional teams, including content creators, designers, and developers, to align strategies and achieve common goals
• Communicate effectively with stakeholders, providing updates on progress and outcomes

Requirements:

• Bachelors degree in Marketing, Business, or a related field
• Excellent communication, writing and presentation skills
• Excellent knowledge of digital marketing tools, SEO tools, Email marketing tools (e.g., Google Analytics, Social Media Management tools, Ahrefs, Mailchimp)
• Strong analytical and problem-solving skills
• Ability to work collaboratively in a team environment
• Creative thinking and attention to detail
• Knows Arabic Language is a plus

Keyskills :
Google Analytics SEO Digital Advertising mailchimp Email Marketing Social Media Management