CRO Specialist | Retail | Digital | UAE

Job Description

Job Requisition ID: 157385 Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions automotive, financial services, real estate, retail and healthcare employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the worlds most admired and innovative brands. Al-Futtaim Groups entrepreneurship and relentless customer focus enables the organization to continue to grow and expand responding to the changing needs of our customers within the societies in which we operate. By upholding our values of respect, excellence, collaboration and integrity Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every dayWhat you will do

• Conduct in-depth analysis of website performance using various analytics tools.
• Identify conversion rate bottlenecks and usability issues on our digital platforms.
• Develop and execute A/B testing and multivariate testing experiments to optimize conversion rates.
• Collaborate with the design, development, and product teams to implement CRO strategies effectively.
• Analyze user feedback and behavior to identify opportunities for improvement.
• Monitor industry trends and best practices to stay updated on CRO techniques and technologies.
• Provide data-driven insights and recommendations to enhance user experience and conversion rates.
• Regularly report on key metrics, experiment results, and ongoing progress to stakeholders.

Required skills to be successfulMinimum Experience and Knowledge:

• Arabic Speaking (Mandatory)
• E-com experience is a must (2+ years)
• Understanding of Ecom mechanics (relation between different KPIs)
• Knowledge of web design principles, user experience, and user interface best practices.
• Strong analytical skills and ability to interpret complex data sets.
• Bachelors degree in Marketing, Business, Statistics, or a related field.
• Proven experience in conversion rate optimization, A/B testing, and usability testing.
• Proficiency in using tools such as Google Analytics, Algolia, Optimizely, VWO, or similar.
• Excellent communication skills, both written and verbal.
• Ability to work collaboratively in a team environment

About Al-Futtaim RetailAl-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencers in both regions with over 75 stores offering both fashion & food options. Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference

Keyskills :
user experience Google Analytics User Interface Arabic Speaking optimizely Analytical Skills Communication Skills

About Company

The Al-Futtaim Group is a large conglomerate based in Dubai, United Arab Emirates.As a family-owned business, we take a long-term view in everything we do, because we believe that sustainable success requires uncompromising commitment.
That’s the reason why some of the world’s most admired and innovative brands from the USA, UK, Japan, Sweden, France, Germany and Switzerland – from sectors as diverse with each other as automotive, retail, real estate and finance – trust Al-Futtaim with their own reputation and commercial success since the 1930s.
And through our inherent customer-centric approach and relentless pursuit of perfection, we add significant value – connecting consumers in 20+ markets with these brands in contemporary, powerful, meaningful and emotional ways that create longstanding relationships based on loyalty and mutual trust.