Brand Manager - UAE National

Job Description

Brand ManagerPOSITION SNAPSHOTLocation: UAECompany: NestlPOSITION SUMMARYAre you a driven and ambitious UAE National looking to shape your future with a global leader At Nestle MENA, we believe in empowering local talent to contribute to our rich heritage of innovation, quality, and sustainability.As the largest Food and Beverage company worldwide, Nestle boasts a legacy of over 150 years in nurturing talent and fostering growth. Our presence in 188 countries and a diverse workforce comprising of more than 170 nationalities create an environment of endless opportunities.Nestl is looking for someone to help in building strong brands which will delight target consumers and generate strong business results linked to building Brand equity and changing consumer behavior. Contribute to the development and execution of the brand(s) digital strategy , with strong and functionally aligned plans.A DAY IN THE LIFE Business Strategy inputs and planning:

• Support on annual brand strategic priorities as an input for ICP development by clusters. Does not plan ICP by country: detailing and articulating the key-initiatives and deliverables to the clusters with set timelines. Clusters follow-up to ensure the ICP implementation & results tracking
• Track the metrics that matters on his/her respective brands : in coordination with Cluster Marketing, eBusiness, CIMI
• CCVP analysis support and supports decision-making by providing ongoing data and insights related to brand properties (e.g., websites, social, eCommerce) and industry trends, with full support of CIMI and Cluster teams
• Provide recommendations on pricing and promotional strategy and on the selection of SKUs for key channels, Understands the omnichannel environment and contributes to the development of category strategy
• Execute & track management to ensure projects, I&R, and business plans are executed, and results tracked
• Perform PFME key post evaluations (with the support of Data Analytics), regional budget management and tracking
• Drive SKU Harmonization / Optimization/Simplification initiatives, providing recommendations to the Marketing Head/SBM

Brand & Communication Strategy & development process: Supports the creative development process & Equity measurement:For localized brands Comms: Provide high level toolkit with overarching framework & guidance. The guidance should include the Big idea, engagement strategies, Brand properties and mandatory executional elements (TOV, Casting requirements, appetite shots) to ensure ONE BRAND external impact and building. Cluster marketing develops/amplifies/localizes assets as output - in partnership of the HO Team based on abovementioned framework.

• Works in partnership with the media and communication agencies, informing/coordinating with relevant cluster team to plan for Panarab campaigns (1 integrated brief)
• Tracks the Overarching brand Equity measurement and corrective actions
• Connects with eBusiness team to reinforce branding and key content development, consumer portrait and overall CEF update for the brand, Creating attractive and rewarding brand experiences frameworks and guidance.
• Ensure Key support to ensure equity measurement: regularly tracks the relevant digital/eBusiness KPIs (incl. internal and industry benchmarking) to ensure achievement of targets.
• Shopper communication support to CDT HO : Brief, message matrix, creation, overall toolkits if relevant for his/her brands/
• Key connection with CMI Regional to implement key Researches

I&R Deployment: Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands:

• Provide product experiences that meet or exceed the nutritional and sensorial expectations of consumers.
• Support on I&R pipeline definition & opportunity identification. Connect with CIMI team to develop researches to increase sharing across clusters, leads on concept and packaging development and testing for multi-cluster I&R.
• I&R Implementation follow up with different stakeholders incl. clusters & PMOs: coordinating to build the business case, launch plans, recipe development, incl. the 60/40+
• Packaging development -oversees the process with D2D team while being responsible for multi-clusters SKU labels (Process & authority matrix to be reviewed).
• Provides overall toolkits to support the new launches / relaunches, supports in the creation of attractive brand experiences/ideas across contact points - to be implemented by the cluster teams, under the guidance of the Marketing Head/SBM.
• Post evaluation and learnings implementation.

What will make you successful

• Minimum 5 years experience in marketing, which may include some years in other function ideally in CDT/ Sales at Nestl or equivalent FMCG.
• Experience working in cross functional teams incl. Core Brand Building critical experience
• Understanding of key drivers of brand/product P&L and how to action them.
• Experience in leading product launch and renovation projects working with cross functional teams.
• Higher education in business management and marketing with excellent track record.
• Strong learning agility and project management skills.
• Strong relationship management and communication skills.
• Good understanding of digital marketing (1-2 years of experience in pure digital & social marketing is a plus.)
• Experience/ good understanding of digital media and eCommerce.

Join us and be part of a dynamic, fast-paced, and performance-driven organization where your aspirations and ambitions will be nurtured, and your potential will be unleashed.Discover how you can make a difference with Nestle MENA.

Keyskills :
Ecommerce Product Launch Digital Brand Building Renovation Digital Media

About Company

As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future.