Trade Marketing Executive

Job Description

General DescriptionTrade marketing focus on developing and overseeing all aspects of an organizations marketing activities. General job responsibilities may involve representing an organization at relevant industry tradeshows, designing unique plans for individual products, and overseeing and analyzing new product launches & POSM installations.Duties & ResponsibilitiesBrand Image:Key Accounts: Manage and execute the branding and visibility budget of key accounts in line with their commercial contract and brand priorities.To increase company sales by generating specific activities for retailers through leveraging global brand positioning and category penetration.Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectivesLead the translation and execution of the marketing strategy into impactful retailer programmes, respecting and tracking budget and commercial targetsImplement, monitor and improve processes to link all marketing activities with the activities of the commercial teamBuild promotion plan by channel typeExecute, measure and evaluate promo effectivenessPlanogram compliance across customers and storesEnsure the perfection of our brand image in key accounts.Create and implement standardized branding and visibility elements in non-key accounts.Customers Joint Business Planning Communication:Organize and implement JBP with strategic customers to driver category growth over a 1-3 year horizonCommunicate new launches in trade selling story format highlighting size of prizeImplement and execute plans & monitor incremental uplift Animations:Work closely with the Brands and National Sales Manager to customize market promotions.Animate Cycle meetings with the National Sales Manager, prepare Cycle folders and communicate to Sales teams.Weekly follow up & recap on animation performance and rectifying where needed.Implement launches effectively in key accounts to generate sell-out.Manage the availability and budget of essential POSM for all brands.Summary of Key Responsibilities:Building channel / category strategy by accountActivates Business DriversBuilds Selling storyDrives Point of Sales field executionDrives Point of Sales field executionProject management / Follows-up & controlsMerchandising ProjectsVisuals and brandingCommunicating digital material to customersLaunch events/ Road Shows/ etc REQUIREMENTS: Knowledge of ExperienceBrand vision and understanding associated Strong digital mindsetExperience in Search, CRM & dataExcellent consumer understandingSynthesis capacity, in order to share informationExperience in collaborative work, ability to form strong relationships with various stakeholdersSkills & AbilitiesCommunication and presentation skillsOrganization and follow-up skillsAttention to detailsCreative outlookAchievement drive and initiativeAnalytical thinking and problem solvingKnowledge of time, planning, organizing, anticipating and concern for qualityPartnering and team workingBrand and category strategyNegotiation skillsCommercial flairPresentation skills

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About Company

For more than a century, we have devoted our energy and our competencies solely to one business: beauty. We have chosen to offer our expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires. We are committed to fulfilling this mission ethically and responsibly.