Marketing Manager

Job Description

Planning:1) Annual strategy: Devise annual strategy and branding objectives for all brands2) Marketing calendar and budget: Plan the monthly marketing calendar and budget efficiently including all the marketing activities and campaigns for all brands and channels.3) Display and planograms: Plan and update the display planogram on a monthly basis following the standards4) Projects: Plan the list of marketing projects annually supported by detailed project plans and reports5) Market study: Make continuous market study for cosmetics industry trends globally and locally.Execution:6) Activation of the marketing calendar: Plan and supervise the implementation of monthly marketing campaigns and strategies, establishing deadlines and budgets accordingly7) Implementation of projects: manage and coordinate the marketing projects to ensure proper project closure as per the approved plans8) Content making and translation: Oversee content making and translation services for all marketing activities complying to the regulations and guidelines9) Design support: Oversee the media production processes including graphic designs, videos, and animations.Page 2 of 310) Printing: Supervise the production and distribution of print material (E.g. newsletters,leaflets, brochures, coupons, etc...).11) Visual Merchandise: Maintain all the selling channels with proper merchandising forproducts and visuals all the time.12) Social media accounts: Create and manage the social media accounts for each brand.13) Digital marketing: Execute digital marketing campaigns including the brands accountsand rest of digital marketing activities.14) Traditional marketing: Provide traditional marketing services when required.15) Customer service: Manage all the aspects of customer service support16) Internal loyalty program: Plan and manage the internal loyalty program for thecompany employees.17) External coordination: Build strategic relationships and partner with key industryplayers, agencies, brands and vendors18) Internal coordination: Coordinate with other departments in the company to ensureproper execution of marketing activities19) Stock Depletion: Minimize the amount of expired stock by involving the near expirystock in the depletion plans and marketing campaigns.People Management:20) Build structure: Create and maintain a clear organizational structure within themarketing department. The structures must be in line with the overall company policy,and any changes to the structure are to be approved by the division manager.21) s: Ensure that every staff member has a clear job description document.The document must detail the tasks and responsibility that fall under the staff membersarea.22) Hiring: Ensure that hiring and recruitment activities are performed as per the businessneeds. Other teams within the organization will extend any needed help, but theresponsibility lies on the managers to insure hiring as done as needed as per the qualityand budget.23) Train: Ensure at all times that all staff members are trained and well informed about theskills and knowledge they require to perform their jobs.24) Evaluate: Ensure that every staff member is evaluated at least once a year. Moreevaluations are better. All evaluations must be submitted to HR for documentation andappraisal purposes. For violations for policies, the manager must insure that employeesare warned immediately to avoid repetition of mistakes and allow legal procedures tobe taken.Compliance25) Quality Standards: Put into writing the business standards for quality. Other teams mayincorporate some quality measures into the department.Page 3 of 326) Quality Monitoring: Produce quality inspection reports internally and communicate to the division manager. The marketing manager must cooperate with other teams who may perform quality inspection roles.27) Auditing: Comply and enforce compliance of auditing procedures set forth by internal or external teams to insure proper document cycles and procedures are in place and in line with the overall organization.28) Policies: Create written policies and procedures within department. Communication, control and intervention are expected from the manager to insure proper adherence to the policies.29) Reporting: Report the below list of reports to the division manager. Salary: SAR 8,000 to 15,000 per month inclusive of fixed allowances. Additional benefits: As per Saudi labor Law REQUIREMENTS: V. Good Arabic and English language skills.Experience of +3 years in marketing.At least 1 year of experience as a marketing manager in KSA.Previous experience in retail or distribution would be an extra.

Keyskills :

About Company

We are the Master Franchisee of South Korean Brand Caffe Bene.

Our Story:

Caffe Bene is a coffeehouse chain based in Seoul, South Korea. It was founded in May 2008 by Sun-Kwon Kim, current CEO of Caffe Bene. Caffe Bene is the largest coffeehouse in South Korea in terms of the number of stores. As of April 24, 2012, Caffe Bene has 760 outlets in South Korea. Caffe Bene made its international debut in New York City in February and opened the second international store in Beijing, China one month later. As of April 26, 2012, Caffe Bene has 3 outlets in China and has signed with 7 countries. As of April 4, 2014, the company counted 945 stores in Korea, 86 stores in the United States, 283 stores in China, 1 store in Canada, 5 stores in Philippines, 5 stores in Indonesia, 4 stores in Saudi Arabia, 2 stores each in Mongolia and Malaysia, and one store each in Cambodia, Singapore, Japan and Vietnam. The total number of stores continues to grow.

Our Expansion:

We have huge expansion plans in the kingdom and opening 20-22 outlets in 2016 in and around Saudi Arabia. With this expansion comes the requirement of manpower for the business extension.