Integrated Marketing Programs Associate

Job Description

Work Area: MarketingExpected Travel: 0 - 10%Career Status: ProfessionalEmployment Type: Limited Full TimeCareer Level: NACOMPANY DESCRIPTIONSAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. Thats why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because its the best-run businesses that make the world run better and improve peoples lives.Key Responsibilities and Tasks:- Support planning, development, content, budget, project management, and successful implementation of clearly defined projects within integrated marketing programs for audiences. Including awareness, demand generation, pipeline building and acceleration, loyalty, advocacy, customer adoption and retention. Works on these projects with relevant internal and external teams including global, regional and local teams to capitalize on the marketing mix with emphasis on the customer. Aligns with branding, content, communications, data, marketing intelligence & operations, online, digital and social media, partners, customer references, sponsorships, and events to support creation of integrated audience specific programs and campaigns. - Market Research & Insights - With guidance, gather and synthesize market insights and company objectives including solutions, industry, geographies, and other marketing organization units. Have a basic understanding how to define the target audience and its preferences, needs, and challenges. - Assist in Strategic Planning - Work in small scaled projects with Business Planning, Marketing Planning, Sales and Business Development/Management to determine basic goals for region, market unit, country, or route to market. Assist with ensuring programs and campaigns are aligned with stated strategic goals. - Help with Content and Messaging Development to support the Customer Journey - Support processes to build, tailor, and syndicate content for awareness, demand generation, opportunity acceleration, customer adoption and retention, and other strategic purposes, combining market and competitive insights, business objectives, knowledge of relevant elements of the SAP portfolio, audience insights and intelligence to develop messages and value propositions for integrated programs and/or campaigns. Understand the importance of evaluating new techniques and making use of best practices to create repeatable processes and content. - As requested, support asset development and deliver, together with Marketing Execution, Demand Generation, Marketing Automation and Marketing Communications, audience facing materials by leveraging, tailoring, and syndicating content, positioning, and messaging in order to develop high quality integrated marketing programs. - Stakeholder Management - Align with business stakeholders in clearly defined projects to ensure marketing programs closely align to business and sales goals. Help to continuously evangelize marketing strategy, plans and results and collaborate for refinement. Support/enable the sales organization through delivery of key customer assets and stories. - Support planning and development of integrated audience campaigns and, working with Marketing Execution, identify targets and segments, nurture and marketing automation strategies, as well as tactics to achieve defined goals in accordance with privacy regulations. - Assist with program activation and acceleration with a Digital First approach within region, market unit, or country. - With instruction, evaluate overall performance, including business progress, campaign performance, and pipeline impact, in order to optimize programs. - Utilize standard tools and systems to document, communicate, measure, and monitor program plan and participate in the execution to share content and asset. - As instructed, advise execution teams on configuration, execution and best practices. REQUIREMENTS: Experience and Educational REQUIREMENTS:- 0-3 years of related experience - Project management (ad-hoc or small-scaled projects) - Experience with Content Strategy & Development and Online Marketing - Working in a team environment - High proficiency of English WHAT YOU GET FROM USSuccess is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If youre searching for a company thats dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment - apply now .SAPS DIVERSITY COMMITMENTTo harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities.

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About Company

Headquartered in Walldorf, Germany, SAP is the worlds largest business software company with more than 51,500 employees at sales and development locations in more than 50 countries worldwide.

Our global development approach focuses on distributing development across the world in strategically important markets. A global network of SAP Labs spanning Bulgaria, Canada, China, Germany, Hungary, India, Israel, and the United States, enables SAP to operate locally, yet organize globally.

As the global technology research unit of SAP, SAP Research significantly contributes to SAPs product portfolio and extends SAPs leading position by identifying and shaping emerging IT trends through applied research and corporate venturing. SAP Research has highly skilled teams in 11 research centers worldwide.