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Marketing Communications Manager

1.00 to 10.00 Years   Saudi Arabia   08 Jan, 2024
Al Futtaim Group
1 Jobs Openings
Job LocationSaudi Arabia
EducationNot Mentioned
SalaryNot Mentioned
IndustryAccounting
Functional AreaNot Mentioned

Job Description

Marketing Communications Manager | Al Futtaim Automotive | Electric MobilityOverview of the role:To support Head of Marketing in strategizing and developing all Marketing communication in line with the electric mobility brand positioning.ÿTo lead and provide innovative Marketing Strategy and implementation for an electric mobility brand across all channels and touch points to support business objectives for new car sales.ÿTo enhance brand image and customer perception to increase Brand equity and support price premium vs. competition.ÿWhat you will do:ÿÿÿMarketing Strategy: in collaboration with the Central UAE Marketing team

  • Define and manage Brand positioning to increase Brand power.
  • Develop Advertising campaigns, media plan, contact strategy.
  • Direct offline and digital media including website and social media strategy and development.
  • Owned media such as POS, local special events for branches
  • Develop and pilot marketing efficiency monitoring, ROI, PDCA.
  • Manage and administrate all electric mobility brand marketing expenses.
  • Lead on all electric mobility brand events for internal and external stakeholders, including media.
Manage Internal & External Stakeholdersÿ
  • To create and maintain an effective synergy between all internal departments and external parties including ad-hoc support to the relevant parties and sustain an overall supervision of the team?s deliverables and other administrative tasks / activities.
Leads Marketing performance efficiency PDCA
  • Regularly review and analyze key performance indicators (KPIs) like return on investment (ROI), conversion rates, and customer acquisition costs to assess the effectiveness of marketing strategies.
  • Plan, execute, and measure marketing campaigns, adjusting strategies based on performance data to improve outcomes.
  • Continuously seek and implement innovative marketing methods and technologies to enhance efficiency and effectiveness.
  • Prepare comprehensive reports on marketing performance, detailing successes, challenges, and insights derived from various campaigns and initiatives.

Keyskills :

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