m-RNA Country Brand Lead

Job Description

Role Summary: Country Brand Lead is Responsible for planning, leading, organizing and controlling the development of marketing strategies and objectives in Saudi market, as well as identifying market opportunities, actions intended for increasing market share, management and innovation pipeline, and also ensure maximization of financial and human resources available according to the companys global directives. Ensures that all activities are conducted in accordance with company policies and SOPs, Pfizer values, and global guidelines (including MAPP, FCPA), as appropriate.

• Develop marketing plan and strategy
• Drive voice of customer insights
• Drive segmentation of audiences across markets to optimize messaging and GTM plans
• Collaborate with CMO organization to deliver breakthrough campaigns and promotional efforts Collaborate with CMAO organization to deliver breakthrough science

• Experience in working with different channels i.e. digital
• Experience in creating tailored ways of engaging with external stakeholders
• Ability to move fast in response to what is happening in the external marketplace
• Is able to create modular content with new ways of working with Legal/Reg to quickly assemble content for all channels
• Is able to rapidly test content and channel mix to respond to real-time customer behavior
• Is familiar and uses Interconnected channels that can be personalized to shape customer experience, omnichannel strategy and action
• Has demonstrated experience that shows he/she has finger on the pulse of the customer and leverages omnichannel approach to impact behavior and mindset with speed and agility
• Has deep analytics fluency, continuously monitors insights, and has a test-and-learn, iterative mindset

• Leads efforts to develop innovative and integrated digital omni-channel strategies to build proficiency in Customer Experience develop tactics to communicate brand messages effectively and efficiently to customers, with interconnected and consistent provider journeys across solutions
• Shapes and leads the development of rapidly-created, agile and modular content using available tools
• Uses streamlined content testing and actively identifies gaps to inform new content development Embeds foundational analytics capabilities (e.g., global dashboards, tracking/reporting of metrics and KPIs) via coordination with global analytics teams and rapidly adjusts engagement approach based on new insights
• Adopts best practices for leveraging go to market solutions in HCP engagement provides feedback and share voice of customer to internal partners for solution evolution
• Uses real-time customer behavior to sharpen customer segmentation and execution of marketing mix - delivering content that is more relevant and timely
• Drives brand strategy and interactions, leveraging customer insights along the journey
• Adopts best practices for omnichannel marketing activities to improve efficiency (e.g., deep understanding of analytics to efficiently interpret complex dashboards)

Working with digital ensure search engine optimization (SEO) is incorporated into marketing tactics to ensure that our channels are at the top of search engines as this drives how many visitors go to our channelsMust be customer obsessed and a proactive and active listenerAbility to understand the different messaging needed for different generationsStrong leadership skills with ability to cascade Pfizers culture, attract top talent, empower colleagues, motivate and inspire team to exceed expectationsQualifications:

• Marketing or relevant function experience within the industry.
• Bachelors Degree or equivalent required, Masters degree desired.
• Minimum of 5 years similar/ relevant work experience
• Strong commercial experience and comfortable in areas of digital marketing and advanced analytics
• Well-organized with the ability to be flexible, prioritize multiple demands and effectively lead projects in a matrix organization

Work Location Assignment:Riyadh - Saudi ArabiaPfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.Sales#LI-PFE

Keyskills :

About Company

Pfizer Inc. is an American multinational pharmaceutical and biotechnology corporation headquartered on 42nd Street in Manhattan, New York City. The company was established in 1849 in New York by two German immigrants, Charles Pfizer (1824–1906) and his cousin Charles F. Erhart (1821–1891).
Pfizer develops and produces medicines and vaccines for immunology, oncology, cardiology, endocrinology, and neurology. The company has several blockbuster drugs or products that each generate more than US$1 billion in annual revenues.In 2020, 52% of the companys revenues came from the United States, 6% came from each of China and Japan, and 36% came from other countries