Business Unit Director

Job Description

Role Title & Location:Business Unit Director, Riyadh, KSA Reporting Line & Organization Profile:We are Mindshare. The digital first global media network. We are nearly 6,000 people across 82 countries with one aim: to make our clients brands more famous and more profitable through solutions that demand a response. Our network is always on, always live. Our people are acutely aware of whats happening in their city, their country, their specialist area of expertise. We understand brands, markets, and media. Most of all, we understand other people. The people we live with. The people we work with. The people we are. Responsibilities and Accountabilities

• Leading a full integrated business unit, managing the team and the clients on the unit
• Leadership of client communication with the support of client partners acrosstheaccounts.
• Setting an annual performance strategy and goals that drive clients business performance.
• Own leadership across Mindshare KSA
• Leading both Offline & Online strategy, disciplines and thought leadership across performance, eCommerce, innovation and data
• Overseeanalytical offline thinking and approach
• Integrated Knowledgeable with offline & Online planning (TV, OOH, Radio, Print & Digital)
• Strong relation with suppliers both offline & Online
• Oversee digital implementationacross search and social, whilst having a view on their display and programmatic offering
• Bridge media and technology solutions to provide full servicing and advisory to clients
• Lead data consultancy and implementation across all clients
• Development ofdirect report to become self-sufficient in delivery of campaign implementation and optimizations.
• Lead on the budget forecasting and delivery across all media, with focus on meeting client KPIs and performance targets
• Collaborative lead on the monitoring and review of resourcing required within all areas of media activation - including resource hiring when applicable
• Collaboratively pull together wider business teams across analytics, adops and insights to deliveron day-to-day campaign delivery
• Collaborative lead (withpartner) on client reviews of all activation - BAU, campaign specific and channel planning
• Collaborative secondary lead (with other Directors) on the management of day-to-day relationships.
• Learn and then lead the usage of planning frameworksas part of our rigorous campaign planning process
• Lead and collaborative remit on non-client specificactivation management workstreams and projects - as assigned bysenior leadership
• Build own client P&L to drive out of scope services for Mindshare KSA
• Develop a full training program to upskill all offline & Digital media specialists into integrated experts.
• Able to pass learnings to the team, put in place development plans to the team members with KPI & evaluations
• Aiding in organic and growth of the accounts within the unit
• Aiding in business development and pitches across Mindshare KSA

• 10years + experiencein integrated media, ideally from an agency side and CPG background (client side or a mix will also be considered)
• Good understanding of Offline, Digital & e-Commerce
• Strong understanding of customer data platforms and advance analytics solutions
• Adaptable, versatile, and the ability to keep up to date with consumer and marketing trends and advancements in technology
• Experience managing search, socialand/or displayfrom both a technical and strategic POV.
• Experience in audience led planning
• People management experience of managing a team
• Adaptable, versatile, and the ability to keep up to date with consumer and marketing trends and advancements in technology.

Keyskills :

About Company

Mindshare is a global media and marketing services company formed in 1997. As one of the worlds largest media agencies, Mindshare is responsible for a large majority of GroupM/WPPs global marketing billings and campaigns.