Assistant Brand Manager - Fabric Cleaning

Job Description

Job title: Assistant Brand Manager - Fabric CleaningLocation: Jeddah, KSAEvery day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, weve grown into one of the worlds most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product.Look in your fridge, or on the bathroom shelf, and youre bound to see one of our well-known brands. We create, market and distribute the products that people choose to feed their families and keep themselves and their homes clean and fresh.Our Corporate Strategy aims to double the size of our business while reducing our impact on the environment by 2020. As a result, in the months and years to come, we envisage many opportunities for our staff to progress and gain vital experience. Its never been such an exciting time to join the Unilever team.About The PositionThis is a high profile and demanding role, working on fabric cleaning category in Saudi Arabia, managing one of Unilevers strongest global brands.The Marketplace is extremely competitive with several big brands competing across different formats . Our mission is to grow our profitably while offering consumers the right product for their different needs.The role is to drive the overall growth of the category, land break through innovations, drive consumer and shopper understanding, lead a strong and diverse cross functional team, manage agencies, and conduct various analysis to identify hot spots and areas of growth.Main Responsibilities

• Planning
• Assist in preparing Annual and Long term plans for the brand and projects, based on agreed strategy to indicate tonnage forecast, advertising and promotion plan, market research plan and marketing appropriation.
• Lead other functions to achieve the final short and long term objectives of the brand.

A- Marketing Research

• Monitor consumer research and draw conclusions on brand performance. Recommend corrective actions based on research findings.

B- Product / Packaging Development

• Roll out promotional packaging changes in local market.

C- Advertising

• Prepare brand advertising strategies and program, based on agreed strategy
• Develop and execute communication plans
• Work with agencies to for project deployment
• Develop digital content

D- Promotion / Merchandising

• Prepare promotion plans with category operations team
• Develop shelf planograms and instore activities

E- Control

• Activity timing: Ensure that all activities are completed on time and In Full
• Budgets: Ensure that all brands / projects expenditure is kept within agreed budget

F- Monitoring

• Brand elements: Monitor all brand elements-advertising, product, packaging, promotion price, cost etc. recommending modifications and improvements where necessary.
• Monitor day to day operations on the brand from all function sides to have plans in place on time. Monitor competition actions and ability to react fast. Brand Data: Review all brand / market data - sales audit, competition, distribution etc. - to detect areas of weakness / strength and recommend correcting action.

Key relationshipsThe job will require the candidate to lead and work closely with cross functional teams. Close interaction will take place with global marketing, Factory, Supply Chain, R&D, Category Operations, Customer Marketing teams as well as creative and sampling agencies. The candidate should be able to successfully influence and lead concerned stake holders for the achievement of overall objectivesCritical success factors of the jobKey Competencies

• Understanding into insight
• Consumer & Customer focus
• Strategic Influencing
• Organizational awareness and time management
• P&L understanding

Key Skills

• Communication skills
• Analytical skills
• Strong interpersonal skills
• Project management skills
• Presentation Skills

Being Agile and bringing a positive energyRelevant ExperienceMarketing experience of at least 2+ years. Arabic Speaker is preferred.Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their Whole Self to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Keyskills :
Product Development Marketing Research Project Management Analytical Advertising Merchandising Communication Interpersonal Presentation

About Company

As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future.