Marketing Lead

Job Description

JOB PURPOSEAct as a valuable team member in the commercial operations of a brand/portfolio of products throughout their life cycle stages by effective planning and execution around the marketing mix including; Product, Price, Place and Promotion ensuring Customer Satisfaction at a profitable basis.To achieve success it is critical that the Marketing Lead:

• Provide overall strategic direction for the field-based teams to lead their commercial understanding of the brand value proposition and positioning.
• Support the sales force with the necessary tools to drive patient focused activities across Gulf in alignment with Sanofi values acting as a real partner with the Healthcare community.

KEY RESULTS / ACCOUNTABILITIES1.Insights

• Ensure gathering insights and foresight utilizing all available sources including; direct customer contact, field visits, field force feedback, market research and trends analysis to gain a deeper understanding of patients, prescribers and payers within a competitive context.
• Bridge data gaps and drive evidence generation programs to ensure robust evidence based decision making in collaboration with the BEX teams.
• Frequent follow up on internal customer?s insights including field force and other cross functional teams.

2.Growth Identification

• Conduct Business Assessments to understand the brand / portfolio competiveness and market attractiveness.
• Identify and align growth opportunities with the regional and global brand strategy.
• Continuous Scan for opportunities to leverage business growth through sales volumes, profits and patient shares.
• Frequent S&T for both customers and accounts to ensure consistent opportunity scan.

3.Medicine Differentiation

• Define Brand Identity Guidelines that describe how the brand is meaningfully and consistently brought to life.
• Ensuring the brand continues to be relevant and competitive, maximizing the asset throughout the lifecycle.
• Build the required scientific evidence to support the brand differentiation.

4.Planning and Execution

• Develop Brand / Portfolio Marketing Plan for launch in Asthma indication in alignment with the local, regional and global strategies.
• Ensure end-to-end management of brand/portfolio collaterals readiness and approvals while considering market needs in alignment with the sales team requirements.
• Act as a Liaison with the PSP Lead from Medical Affairs in order to give Marketing insights and improve the positive experience.
• Excellence in prelaunch preparation: LEX governance and meetings, budget forecasting, strategic direction and planning launch meeting.
• Define and Monitor appropriate KPIs to assess product performance including sales and team activities.
• Ensure proper implementation of brand plan with clear identification of opportunities and applying necessary risk mitigation plans.
• Planning and ensuring prominent standout in key events.
• Monitor performance on a monthly basis and take the corrective actions to ensure business results are delivered.
• Formulate end-to-end patient solutions to ensure patient process simplification and adherence.
• Ensure securing brand/portfolio supply through frequent insightful long range demand planning.

5.Value and Access

• Development and close follow up on key market access initiatives including patient affordability programs, patient support programs and insurance co-ordination programs.
• Ensure brand/portfolio competitiveness and profitability by formulating competitive pricing strategies, budget impact models and cost effectiveness etc.
• Ensure gathering payer and market insights to anticipate robust win-win solutions at the time of negotiation and engagement.
• Ensure deep understanding to range of payers and regulators that determine access of their brands.
• Collaboration in planning and execution of expedited access and inclusion roadmaps to ensure a competitive weighted and numeric distribution in key accounts.

6.Multi Channel Engagements

• Designing, planning and executing integrated digital marketing campaign, using insight and analytics to continuously improve digital assets and deliver customer value in the online space.
• Leverage MCE tools to provide HCPs, patients and payers with a simplified and facilitated access to information and support.
• Collaborate with Communications to drive a solid PR/Communications plan to leverage awareness around the TA & the Brand Portfolio.

7.Stakeholder Management

• Develop External Experts and thought leaders? engagement plans in alignment with Medical counterparts for excelling in field implementation.
• Engage with internal and external partners to use resources in a coordinated way in order to develop and execute activities on time, aligned to business strategies and priorities including internally HR, Medical, Finance, Procurement, IT and Business Excellence Team.
• Conducting effective internal meetings and interaction to drive business output including; Operational Review Meetings, Brand Team Meeting, Induction Training, Demand Review meetings and other relevant meetings.
• Participate in the above country reviews and network to align the local strategies and to represent the local opportunities and progress.

8.Financial Acumen

• Use and interpret appropriate data to inform and make robust strategic and investment decisions.
• Track and evaluate performance against defined Performance Measures and targets.
• Apply learning to improve short and long term business performance.
• Demonstrates ability to produce robust and accurate financial forecasts aligned with different stakeholders.
• Monitoring P&L to ensure profitability and rewarding BOI.
• Efficient A&P management to ensure maximum utilization of resources and activities execution within allocated budget.

Maintain Complianceÿ

• Abide by the requirements of the internal Code of Ethics including but not restricted to maintaining high professional standards of conduct in line with the Company procedure with a duty of care to the reputation of the Company.

Ethical Leadership

• Takes personal accountability to use personal experience and knowledge, as well as the training and tools provided by Sanofi, to maintain a good knowledge and understanding of all ethics and governance relevant to the role (Sanofi Policies and Procedures and any relevant legal requirements) and demonstrate personal leadership in applying these to all work undertaken.
• Escalates any decisions, or seek the support of colleagues or management if personal knowledge and understanding is not at the level required to carry out any part of the role

Environmental and Safety Leadership To care for his/her own safety and wellbeing and the safety of others, and to co-operate with the company to ensure a safe place of work. Employees are therefore expected to:

• Support and conform to Company safety rules and procedures to ensure a safe and healthy working environment
• Report any accident, incident or near miss, whether it be of personal injury or property damage
• Assist in the investigation of accidents with the objective of introducing measures to prevent recurrence

Thoroughly read all safety documentation issues by the Company and comply with its requirements. Escalate any doubts or uncertainties to their supervisor and / or manager.KEY WORKING RELATIONSHIPSINTERNALCross Functional Collaboration with:

• Launch Excellence
• Market Access & Gov. affairs
• Finance
• Pharmacovigilance, Quality and compliance
• Medical
• Sales team
• Supply Chain
• Communication

Occasional Contact with:

• Global and GEM Marketing Team
• Regional Functional Head

EXTERNAL Would be expected to be involved with:

• Advertising/creative agencies, local and regional Key Opinion Leaders, Patient Societies, Distributers, Health Authorities, Charities and Non-Profit Organization, and Payers.

EXPERIENCE & KNOWLEDGE REQUIREMENTS

• Education Level:

Bachelor?s degree preferably Pharmacy/Medicine, MBA or Academic Marketing Degree is preferable.

• Experience:

2 to 6 years product management experience.Multinational experience is a must.Experience in the pharma industry within specialty care.COMPETENCY REQUIREMENTS ÿ

• Act for Change

Advanced

• Cooperate Transversally

Advanced

• Develop People Self / Other

Advanced

Keyskills :