Social Media Executive

Job Description

JOB SUMMARYResponsible for managing the day-to-day activities for social media channels such as Facebook, Instagram, Twitter, Tripadvisor, Snapchat, etc., while helping to pull-through overarching strategy and implementing tactics within those aforementioned social media channels. Work with Hotel/s Operations to understand key satisfaction drivers, help address negative experience reviews and contribute to solutions that will enhance the hotels reputation in social media channels of the hotels in the cluster. Manage active and engaged communities around a defined topic or topics by creating and executing long-lead editorial calendars, monitoring online conversations and participating in those conversations to build brand visibility, customer satisfaction, engagement and advocacy. The goal is to establish a positive online presence for the hotel(s) by integrating property-specific and brand messaging in a compelling way for participants as well as provide measurement of the impact to the hotels overall business.CANDIDATE PROFILEEducation and Experience

• 2-year degree from an accredited university inpublic relations, communications, marketing, journalism or a related professional area2 years experience in Marketing Communications and Social Media.
• Videography, animation, experience with basic graphic design and photo editing knowledge
• Arabic knowledge is an advantage

CORE WORK ACTIVITIESManaging Social Media.Controls day-to-day activities of select social media channels manage and update all social presences of the hotel, restaurants and Spa..Monitors overall social media listening creates alerts through guestVoice, and other social tools (Sprinklr, Google, Facebook, HootSuite etc.)..Manages active and engaged communities around a defined topics performs social media canvasing and lead generation..Monitors community feedback in real-time, drives daily engagement with public interaction for the hotels official social presences (FB, Instagram, Twitter, etc.)..Create and maintain long-lead editorial content calendars (supporting the Brands Social Playbook guidelines), for the hotel and applicable restaurants, Spa.Develops unique hotel and destination content (posts, photos, videos, infographics, etc.) sources and leverages quality User Generated Content in social amplification efforts and ensure usage rights for all materials..Verifies Brand positioning and voice is fully adhered and activated at the property level..Maintain current knowledge of all Marriott Social Media Policies and Procedures to ensure compliance..Produces written communication with internal and external customers requiring a high level of professionalism and attention to detail..Meet deadlines and multi-tasks effectively from managing social media agencies, photo shootsBuilding and Maintaining Relationships.Identifies local social influencers (bloggers, columnists, etc.) and submits hotel content for consideration..Create and implement contest, sweepstakes, and other user engagement tactics..Partner with Hotel Dept. heads, Marketing and eCommerce Managers to proactively review, define and align social marketing pull-thru for next 60-90 days..Supervise and coach associates who have been nominated as social media champions for their departments.Developing Social Media Strategy.Establishes long-range objectives for hotels online presence and specifies the strategies and actions necessary to achieve them..Incorporates Social Strategy into the property marketing plans in support of the hotels sales strategy for all commercial areas..Ensure corporate, cluster and/or regional marketing programs are pulled through at the property level..Proactively coordinates social amplification efforts submitting content to Corporate and Regional pages when applicable (with local CVBs, local partnerships, promotional opportunities, etc.)..Manages and coordinates paid social media marketing campaigns, and partners with external agencies to execute media campaigns..Monitors industry trends, tools and applications to stay current..Monitors competition and reports back to Head of DepartmentProduce and distribute weekly and monthly analytics report, share key drivers of positive or negative trends, and track progress on KPIs.At Le Mridien, we believe in helping guests unlock the unexpected and engaging experiences each destination has to offer. Our guests are curious and creative, cosmopolitan, culture seekers that appreciate sophisticated, timeless service. We provide original, chic and memorable service and experiences that inspire guests to unlock the destination. Were looking for curious, creative and well-informed people to join our team. If you appreciate connecting with like-minded guests and have a deep desire to create unexpected experiences, we invite you to explore career opportunities with Le Mridien.

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About Company

Marriott Hotels & Resorts is Marriott Internationals brand of full-service hotels and resorts based in Bethesda, Maryland. As of June 30, 2020, there were 582 hotels and resorts with 205,053 rooms operating under the brand, in addition to 160 hotels with 47,765 rooms planned for development