Manager Marketing Communications

Job Description

-Develop and implement group wide advertising, promotions and communication strategies and keeping with revenue targets and media properties as per the target segments being identified in order to build brand equity at a regional and international level.-Brief advertising agencies, event companies and partners etc.-To develop impactful communications, campaigns via all media channels in the online and offline markets in which WY derives revenue.-Also study Marketing objectives of each group business unit, translate these into an effective integrated communications plan.-Evaluate, refine and approve all strategies, creative, media and production proposals from in-house (country and sales manager) or advertising agencies, ensuring that they meet the business unit brief and are more cost effective.Creative:-Development and approval of TV scripts and story boards, radio scripts, press copy and layouts, outdoor advertising, point of sale material, sales support collateral, direct marketing material, inflight collateral, corporate collateral, onboard publicity and all internet creative and content in terms of, micro-site, banners etc.Media:-Optimize on all media plans and strategies using the in-house media research unit, optimizing on the agency plans to maintain cost effectiveness, while ensuring that the total media fit is achieved for the defined target segment, ensuring that the maximum savings are made, in order to increase frequency and introduce new media vehicles with the money saved.-Carry out research on promotional needs of the company. Budget for resources and allocate these resources to promotional projects, activities and territories, to achieve the objective set out in the marketing plan of the company.-Plan and implement system wide sales promotions, sponsorship, events, trade fares and exhibitions, merchandizing and direct marketing programs to achieve the objectives set out in the system wide marketing communications plan.-Develop a system to work with relevant third party bodies in the tourism field in order to expand our marketing communications budget by synergizing on collaborative advertising-promotions. This process should warrant an expansion of the WY budget and thereby increasing publicity for the airline and Oman.-Sources third party advertising on WY collateral material in order to introduce a revenue earning system for advertising and initiating self-financing system for UL collateral products roles into the market.-Review and approve individual marketing communication plans of the country managers, revise where necessary, monitor and control the plans during the period of implementation to insure that the targets set out in the individual plans of these managers are achieved.-Direct, coordinate and represent company at relevant trade fairs and exhibitions, launch of products and destinations, events in order to enhance the brand image for WY and Oman.-Develop company image, logo and trademark standards, communicate standards to all users and ensure adherence to standards.-Develop an in-house marketing newsletter to communicate monthly with front line staff and management about the companys marketing and sales initiatives. This will include on a need to know base and update of the companys revenue, yield and market share performance as well as insight to coming marketing activities.-Manage effectively the department staff resources in selection, training, motivation and evaluation. Ensure that Omani nationals are prepared for assuming all roles in the department.-To except any additional responsibility assigned by the VP-M. REQUIREMENTS: -Bachelor Degree preferably in Marketing / Mass Media & Communication / Advertising or in a related discipline with 8 years of experience preferably in the related field of Marketing or similar functions of which a minimum 3 years in a managerial role.-Master degree in the related discipline will be an advantage

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About Company

Oman Air, the flagship company of the Sultanate of Omans Civil Aviation sector, commenced operations in 1993. Starting off as a regional player, Oman Air, as Omans national carrier has witnessed rapid growth in the last 14 years. Oman Air has played a major role in making Muscat a major traffic hub in the Middle East providing a fillip to commercial, industrial and tourism activities.

As a full-fledged commercial airline of Oman, Oman Air has striven to maintain high performance standards in all aspects of its operation. The Oman International Services was established in the year 1970 & later Oman Aviation Services was founded on 1981 to extend services to the other airlines in terms of cargo handling, ground handling etc.

The Oman Air fleet consists of most modern and fuel- efficient aircraft with aesthetically designed interiors. Ultra- modern in-flight service equipment is deployed onboard to improve safety and overall performance. Investment in new technology, planning and product innovation has propelled Oman Air to the forefront of the aviation industry.