Bra Communications Manager Lifestyle Bras

Job Description

Employment: Full Time Job Duration: Permanent Employment PRE - REQUISITESQualification: Bachelors degree in Commerce, Marketing, Advertising, CommunicationExperience: Overall 10+ years experience in Content & CommunicationsGender: Female/ MaleLanguages: English (mandatory) & Arabic (highly preferred)EXPECTED COMPETENCIESPresentation skillsContent Development skillsOnline ResearchStrong awareness of designCreative and Innovative thinkerUp-to-date with the latest UI trends, techniques, and technologiesStrong verbal and written communication skillsFluency in EnglishJOB DESCRIPTION1. Brand CommunicationContinually work towards developing a strong brand name and image.Responsible for creating and implementing a long-term communication strategyDevelopment of an effective content & communication strategy based on the brand strengths, marketing objectives and consumer realitiesDevelop global brand communication strategy2. Customer Experience EnhancementWork proactively and bring new ideas to constantly improve the shopping experience based on customer behavior, market latest trends and competitor study.Must have an in-depth understanding of fashion brands, our competitors and our target groups not only gauge their online user experience trends but also understand their lifestyle trends, demographics and behavior.To send monthly updated reports on competitors and target groups to Operations head.Ability to solve problems creatively and effectivelyUnderstand our fast movers and slow movers and make visual merchandising strategies accordinglyIntroduce innovative ideas to improvise customer experience on our e-store/ mobile appStudy & analyze customer feedback related to the design, browsing experience, etcPersonally call the customers who have any negative feedback related to the website to understand their suggestions & work on it3. Brand Website Alignment To Brand PositioningOur E-store is the face of the brand, thus ensure that our e-store functionalities are working up to the mark.Responsible for systematic placing of all elements on the website for great shopping experience .i.e. product categories, product image, offers, new collections, policies, membership area, etcConduct web review and analysis and take appropriate actions to improvise the web page and user journeyBrainstorm the e-store & Mobile App theme, design ideas, content etc with senior managementCoordinate for product image editing and creative editing, as requiredIn case of any new updates on e-store, conduct User Acceptance Testing (UAT) and give feedback for improvisation to development teamMake sure any functionality errors related to the e-store are communicated to web development agencyMake sure that the final concept and e-store designs represents the brand image and brand positioning4. Cross-Functional ActivitiesWork with Fashion Designers & Merchandiser to understand latest collections, latest & upcoming market trendsClosely work with teams to ensure successful New Product/ Collection LaunchAreas where there shall be a direct involvement along with colleagues/ team members:o New product/ category launch,o Product catalogue update,o New offer/ festive collection launch,o Product/ Offers positioning on e-store,Collaborate with marketing team and merchandiser while selection of products for marketing campaigns and promotional offersNote: Above job description is subject to change as per managements discretion REQUIREMENTS: PRE-REQUISITESQualification: Bachelors degree in Commerce, Marketing, Advertising, CommunicationExperience: Overall 10+ years experience in Content & CommunicationsGender: Female/ MaleLanguages: English (mandatory) & Arabic (highly preferred)

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About Company

Founded in 1977, Bahwan Engineering Company (BEC), the flagship of the Engineering Group is one of the largest engineering construction company executing integrated multi-disciplinary construction projects and facilities management projects in Oman and UAE.

BEC employs over 9000 people including 400 Engineers and has established itself as the leader in integrated construction projects and executed prestigious LNG Train 1, 2 & 3 projects, Oil & Gas projects, Power Stations, High Voltage Transmission and Distribution projects , Hotels, Hospitals, Commercial and Residential complexes.