Digital Strategy Development: Develop and implement comprehensive digital marketing strategies that align with the goals of Alameda Group, As-Salam International Hospital, and Dar Al Fouad Hospitals.
Lead Generation: Create and optimize digital campaigns aimed at generating high-quality leads for the hospitals, ensuring a consistent flow of potential patients and clients.
Campaign Management: Plan, execute, and monitor digital marketing campaigns across various platforms, including social media, search engines, email, and display advertising, to drive engagement and conversions.
Brand Awareness: Enhance brand visibility and awareness through targeted digital initiatives, ensuring consistent messaging across all channels.
Performance Tracking: Utilize analytics tools to track the performance of digital campaigns, providing regular reports and insights to senior management, and making data-driven decisions to optimize results.
Content Strategy: Collaborate with content creators to develop engaging and relevant content that resonates with target audiences and supports marketing objectives.
SEO & SEM: Oversee search engine optimization (SEO) and search engine marketing (SEM) efforts to improve online visibility and drive organic and paid traffic to the company?s digital assets.
Social Media Management: Manage and grow the group?s social media presence, fostering engagement and interaction with the community.
Collaboration: Work closely with other departments, including marketing, communication and sales teams, to ensure alignment of digital marketing efforts with broader business goals.
Innovation: Stay up-to-date with the latest digital marketing trends and technologies, continuously seeking ways to improve and innovate the group?s digital marketing practices.
