Managing and overseeing NaTakallam?s marketing department including a team of officers, interns and volunteers
Evaluating and developing marketing strategies and marketing projects
Planning, directing, and coordinating marketing efforts from A-Z, including newsletters, video production, SEO, and more.
Overseeing social media marketing strategy and content marketing, including thought leadership content development
Maintaining, tracking and developing clear budgets, spend of the department, income, and return on investments
Developing, managing and tracking advertising campaigns
Overseeing and managing lead generation efforts and growth of sales
Planning, optimizing, and executing short-, medium- and long-term marketing campaigns based on an annual calendar of events and past performances
Providing training and guidance to social media and marketing team members on social media implementation best practices and strategies
Building brand awareness and positioning in both current and new markets
Developing and executing strategies to build relationships with relevant influencers in the network for campaigns
Advising on event and speaking opportunities, exploring whether relevant from a marketing/visibility perspective
Keeping up to date with the latest technology, best practices and competitive landscape
Overseeing the management and creation of comms materials, including flyers/brochures, banners, business cards, website, and all other marketing materials/ collateral, liaising with each department as needed
Ensuring brand consistency in marketing and social media messages by working with various department members
Liaising with partners and identifying possible cross-promotion opportunities with them on relevant campaigns
Organizing weekly department meeting, and attending weekly check-ins with senior management and bi-monthly global NaTakallam team meetings
Additional duties if/when relevant ? especially in the areas of outreach/public speaking
