Responsible for driving the growth and market presence of the CHC Brands portfolio. This role involves strategic brand management, including product evaluation, pricing, supply chain oversight, and promotional activities. The Brand Manager is key in aligning the brands offerings with market demands and business goals, ensuring profitability and compliance, and fostering strong relationships with stakeholders to bolster the brands success in the competitive CHC product sector.
Oversee all aspects of the Mohamed Naser Al?Hajery & Sons CHC Brand Management. Develop strategies and execute plans that position CHC Brands as trusted and leading brands delivering exceptional value, great quality, and convenience every day.
Conduct long-term business planning utilizing performance review, data analysis, customer and industry insights, and market trends in partnership with Vendors/Regional partners.
Maintain the approved budget to ensure all FMCG activities are within the assigned budget by setting the required targets and responsibilities.
Assist in the development and ensure the implementation of the FMCG Department?s established policies and procedures and comply with Mohamed Naser Al?Hajery & Sons other policies.
Administer prompt, fair, and consistent corrective action for all violations of company policies, rules, and procedures.
Continuously evaluate CHC Brands based on various criteria including cost, service level, inventory needs, quality, and lead times.
Collaborate with point of sales partners to refine and evolve the core and seasonal product offerings of CHC Brands.
Oversee the supply chain and distribution of CHC Brands, ensuring consistent product availability and competitive pricing.
Implement necessary cost management and retail adjustments in response to market dynamics.
Coordinate with purchasing teams to ensure competitive retail pricing across all trade channels.
Develop and execute promotional strategies in collaboration with partners, managing event scheduling, allowance negotiations, and performance evaluations.
Effectively manage inventory to minimize sales returns and address overstocked or near-expiry items.
Identify and introduce new products under CHC Brands that align with sales channel standards and business objectives.
Monitor and ensure achievement of gross margin rate targets and adherence to budget requirements.
Stay updated with regulatory rules and standards, ensuring compliance across CHC Brands.
Integrate processes and systems to enhance accuracy, efficiency, inventory productivity, and profitability.
Develop and implement strategic marketing plans, including advertising and in-store promotions.
Regularly assess CHC Brands and make necessary adjustments to improve performance.
Create annual brand plans with partners, outlining strategies, goals, and financial performance targets.
Set initial sales, gross margin, and inventory forecasts for operating budget development.
Develop merchandise plans and business metrics within stores.
Collaborate with sales channel partners to build and execute effective brand strategies.
Work with space planners to incorporate product mix into planograms and merchandising plans.
Develop regular merchandising plans for weekly or bi-weekly intervals and follow up on their accurate execution.
Collaborate with Purchasing, Operations, and Marketing teams for effective communication and material development.
Foster cooperative relationships with all stakeholders and manage brand execution to ensure rapid acceptance of new business methods.
Quickly respond to feedback and adjust programs to best serve customers and store operators.
Perform additional duties as assigned by the Direct Manager.
Investigate, manage inputs, and recommend action to be taken when there are weaknesses in internal controls or compliance issues with set policies and procedures.
Work closely with the Division/ Department Heads to plan and advance the people agenda, analyze manpower plans, and implications of decisions, and address issues to direct the priorities accordingly.
Ensure the training needs of employees are identified and recommend relevant training initiatives that will assist in building a highly professional and knowledgeable workforce.
Generate regular and special reports for the FMCG Director that summarize and forecast regulatory activities and the financial position of divisional activities and escalate critical issues to provide effective recommendations in meeting the key challenges.
