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Media & Data Planning Manager

1.00 to 10.00 Years   Khobar, Saudi Arabia   08 Jan, 2024
Confidential Company
1 Jobs Openings
Job LocationKhobar, Saudi Arabia
EducationNot Mentioned
SalaryNot Mentioned
IndustryRetail & Wholesale; Internet & E-commerce; FMCG
Functional AreaNot Mentioned

Job Description

As a Media and Data Planner you will play a pivotal role in developing and executing data-driven media plans for our clients. You will work closely with internal teams, clients, and external partners to ensure that advertising strategies align with business objectives and maximise ROI.This role requires a blend of analytical skills, strategic thinking, and a deep understanding of media planning in the retail industry.ÿThis is an exciting opportunity for a creative and analytical individual to contribute to the success of our Services and our clients.1.ÿData Analysis and Audience Generation

  • ÿUtilise customer behavior data, insight from previous campaigns and industry trends to generate the best performing audience for campaigns.ÿ
  • ÿUtilising internal sales data as well as third party modeling capabilities.
2.ÿMedia Planning and Strategy
  • Develop comprehensive media plans that align with client objectives and target audience.ÿ
  • Collaborate with the creative team to ensure ad creatives are aligned with media strategies.
  • Develop integrated media strategies that align with overall marketing and communication plans.
  • Stay updated on industry benchmarks and incorporate best practices into media planning.
3.ÿClient collaboration
  • Act as a key point of contact for clients, understanding their business goals and translating them into effective media strategies.ÿ
  • Working with the Campaign Manager and Account Manager, present media plans and performance reports to clients, addressing any questions or concerns.
4.ÿCross-Functional Collaboration
  • Work closely with internal teams, including Sales, Marketing, and Analytics, to ensure timely delivery of audiences and reports.ÿ
  • Collaborate with external media partners to negotiate and secure optimal placements.
5.ÿAwareness
  • Manage media budgets effectively, ensuring efficient allocation of resources to maximise ROI.ÿ
  • Monitor spending and adjust plans as needed to achieve client goals within budget constraints.

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