| Job Location | Karachi, Pakistan |
| Education | Not Mentioned |
| Salary | Not Mentioned |
| Industry | Marketing |
| Functional Area | Not Mentioned |
Job Purpose The role is responsible to drive product?s marketing and planning strategy. This includes managing the product lifecycle gathering and prioritizing product and customer requirements, defining the product vision, and working closely with cross functional teams to deliver winning products. Education & Experience: BBA/MBA (Marketing) 3-5 years of relevant experience Key Responsibilities: Develop and execute IMC campaigns including new product launches. Build 360 (IMC) campaigns to build engaging brand experiences which are in line with local market context. Develop a long-term strategy for the brand/category which should include portfolio strategy, identification of key growth drivers and a 3-year business plan. Develop and maintain an understanding of the category; the market dynamics, the competition landscape and the ability to identify key consumer trends. Share insights regularly with senior management to ensure that the product launch plan is in line with consumer demand. Execute the local adaptation of communication in collaboration with the zone team. Manage the complete marketing budgets for the category and ensure they are managed within the given parameters. Participate in demand and sales planning exercises with the relevant stakeholders to ensure the demand forecast accuracy for the category. Collaborate with cross-functional teams to drive effective brand animations and brand promotion activities. Maintain a close working and business relationship with partner agencies and spokesperson including creative, digital and research agencies. Contact information: You may apply for this position online by selecting the Apply now button. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSKs commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Keyskills :
© 2023 HireeJobsGulf All Rights Reserved
