Senior Digital Marketing Executive

Job Description

About Tekrevol:Tekrevol is a leading mobile app development company dedicated to providing businesses with reliable technological solutions. We have helped countless entrepreneurs achieve their goals and drive results by creating top rated mobile apps and websites.As a global company, our aim isn?t just to create digital solutions but to help businesses achieve sustainable growth and scalability. Our teams and networks stretch across the United States, and have extended its reach to Ukraine & the Middle East.ÿWe are seeking a highly skilled and experienced Senior Digital Marketing Executive with a focus on product marketing to join our team. The Senior Digital Marketing Executive will be responsible for developing and executing comprehensive digital marketing strategies to promote our products and drive sales. This role requires a deep understanding of digital marketing channels, data analytics, and product positioning. The ideal candidate should have a proven track record of success in product marketing and a strong ability to drive results in a fast-paced, dynamic environment.

• Develop and execute product marketing strategies:
• Collaborate with cross-functional teams to develop product marketing strategies aligned with overall business objectives.
• Conduct market research to identify target audience, market trends, and competitive landscape.
• Develop product positioning, messaging, and value propositions that differentiate our products in the market.
• Plan and implement digital marketing campaigns:
• Develop comprehensive digital marketing campaigns across various channels, including search engines, social media, email, and display advertising.
• Collaborate with internal teams and external agencies to create engaging content and assets for marketing campaigns.
• Optimize campaigns based on performance data, ensuring maximum reach, engagement, and conversions.
• Manage digital advertising and PPC campaigns:
• Develop and implement paid advertising strategies, including search engine marketing (SEM) and pay-per-click (PPC) campaigns.
• Conduct keyword research, ad copywriting, and ad targeting to maximize campaign performance and ROI.
• Monitor and optimize campaigns using analytics tools to improve click-through rates (CTR), conversion rates, and cost per acquisition (CPA).
• Utilize SEO strategies and techniques:
• Conduct keyword research and on-page optimization to improve organic search rankings for product-related keywords.
• Optimize website content, meta tags, and URLs to enhance search engine visibility and drive organic traffic.
• Monitor website performance using SEO tools and analytics, identifying opportunities for improvement.
• Analyze data and generate insights:
• Monitor and analyze digital marketing performance metrics, such as website traffic, conversion rates, and customer engagement.
• Generate reports and present findings to stakeholders, providing actionable insights for optimization and decision-making.
• Conduct A/B testing and multivariate testing to improve campaign performance and user experience.

• Work closely with product management, design, and content teams to align marketing efforts with product launches and updates.
• Collaborate with sales and customer service teams to understand customer needs, gather feedback, and optimize marketing strategies.
• Provide guidance and support to junior marketing team members, fostering a collaborative and results-driven environment.

• Masters degree in Marketing, Business, or a relevant field.
• Proven experience as a Digital Marketing Executive or a similar role,
• 1-2 years of Experience with a focus on product marketing.

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