Sales and Marketing Specialist

Job Description

kEY RESPONSIBILITIES:

1. Student marketer program
2. Recruit, train and manage a team of student marketeers (university students) in your region to make Our client an integral and relevant part of a students life.
3. Coach, motivate and mentor Student Marketeers (SMs) to ensure a consistently positive consumer experience, continually reinforce best practices and delivery against the defined strategy.
4. Understand the student landscape and build tailored campus plans for each university in line with the national student marketing strategy.
5. Manage the day to-day operations of the SMs ensuring all key performance indicators are met (project/activation targets, can targets, product knowledge) and contributing to greater cut through with students.
6. Activate campus relationships & integrate Our client into key usage occasions and the right image building opportunities with college students on and off campus.
7. Coach the student marketeers to continually reinforce best practice and delivery against the defined strategy. (including regular shadow shifts to ensure perfect interaction execution)
8. cross functional collaboration
9. Together with the Consumer Collecting Specialist and Field Marketing Manager (FMM) set clear goals that drives trial that engages new & infrequent users and expands the consumer base, and support sales and event initiatives in the region.
10. Create and deliver a regional marketing plan in line with the national strategy to drive product trial.
11. Initiate, organize, and supervise sales executions that ensure perfect distribution and visibility at and around campus.
12. Provide the FMM and National Consumer Collecting Manager with monthly reports.

Keyskills :