Brand Manager

Job Description

• Analyze how our brand is positioned in the market and crystallize targeted consumers insights
• Take brand ownership and provide the vision, mission, goals and strategies to match up to
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Lead creative development and create motivating stimulus to get the targeted population to ?take action?
• Measure and report the performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Coach the team and get the best from everyone
• Monitor market trends, research consumer markets and competitors? activities to identify opportunities and key issues
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Monitor product distribution and consumer reactions
• Anticipate bottlenecks
• Brainstorm new and innovative growth strategies
• Align the company around the brand?s direction, choices and tactics

Keyskills :