Engage Principals to devise a detailed trade marketing plan to achieve defined business objectives
Build calendar for each activity on the basis of building blocks
Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams in line with budget, policy frameworks and brand guidelines
Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.
Monitor and measure the effectiveness of all investments and initiatives, ensuring growth and high ROI. This would include assessment of the activity pre and post execution.
Work closely with Finance to validate all promotions for future planning and efficient achievements
Planning and execution of occasion/festival/event-based promos/programs.
Analyze andunderstand category/shoppertrends and exploit them through data and analytics
Ensure thelisting and activation(where appropriate) of the key NPIs
Shelf planning and merchandisingsolutions includingPOSM(development, sourcing & stock follow-up)
Prepare high levelpresentationsto be shared with key stakeholders both internally and externally that demonstrate an understanding of the market, customers, competitors and shoppers.
Monthly business review / state of business update
Budgeting for TM spends across all brands/channels/regions
Ensure all approvals are in line with AP/AAF/DO/PO policies (Principal?s Approval)
Ensure that claims of all Trade activities (Sell-in/Sell-out, etc) are received and processed as per budgeted timelines
Review available stocks, sales & highlight risk areas - critical
