Develop, implement and manage companys social media strategy after conducting competitive research, messaging, and audience identification
Plan, create, publish and share new content (including original text, images, video, and code) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand
Stay up to date with the latest social media best practices and technologies
Set up and optimize company pages within each platform to increase the visibility of company?s social content
Collaborate with sales, web design, web development, digital marketing, customer relations and product development teams
Create editorial calendars and syndication schedules
Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
