Senior Marketing Executive Franchise

Job Description

Who we are?We are a?leading luxury retailer in the Middle East, with more than 600 stores, 300 brands, and over 65 years of experience in the region,?we are the premier destination for luxury goods. To fuel the next stage of our organization?s growth we are looking to build a world-class team. From physical retail through to supply chain and customer loyalty, we aim to use technology and data to continuously improve every aspect of our operations. We are looking for top talent to join us on this journey.Ready to join our exciting transformation to become a hybrid retailer, bringing luxury experiences to the fingertips of our customers everywhere? Now?s your chance. By being part of our journey here at Chalhoub Group, you can make a real impact on customers and some of the finest brands in the world. In return, you?ll have everything?you need to innovate your career.What youll be doing?Our Senior Marketing Executive is responsible for providing professional support in a wide range of marketing activities, working closely with Brand Executives, commercial and administrative teams. The job holder is also responsible for interpreting, adapting, and planning brand marketing plans, keeping in mind the brand standards and budgets.Advertising and Promotional Activities:

• Assist in building marketing plan/calendar for the different chains/brands/ markets in close co-operation with the Department Manager and the brand?s marketing departments
• Be involved in all aspects of marketing and media from planning, advertising, promotions, public, media relations, product development, and research
• Build, maintain and update the good database (CRM) through consolidate information from shop floors
• Carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitors? activities, and evaluating market campaigns
• Channel all suppliers and customers information (animation/training / launch plan) to stores/shop managers, area, and department and division manager
• Communicate all required information about animation/visibility to the suppliers
• Coordinate with advertising agencies and clients on media plans

• Define the media and PR plan by briefing the advertising agency
• Ensure preserving the image of the brand at the POS by respecting its merchandising guidelines
• Escalate complex problems to the relevant person to ensure the case/issue is closed efficiently and in timely a manner
• Follow all relevant Division policies, processes, and standard operating procedures so that work is carried out in a controlled and consistent manner
• Follow the day-to-day activities related to own job with minimal supervision to ensure continuity of work
• Follow up closely on the plans? implementation, schedule, and activities in all concerned markets
• Handle the marketing plan forecast and the marketing plan orders
• Handle translation of all the documents
• Inform purchasing supervisor about marketing activities to ensure the availability of the stock timeframe
• Liaise with the different department (regional marketing team, Euro RSCG) to build the latter
• Manage and coordinate with concerned parties for the production of marketing materials being from leaflets, visuals, podiums, flyers, and preparing necessary photo shoots to pro-reading press releases
• Manage the various marketing budgets to organize corporate above the line and below the line promotional / advertising activities and corporate items purchase
• Marketing and Promotional Plans
• Meet and discuss with local suppliers for all marketing bookings and animations
• Monitor windows, podiums, and any other promotional area ensuring promotional activities throughout the year, in coordination with the design department (3D)
• Organize, attend events, and exhibitions
• Participate in relevant projects and community activities as and when needed
• Plan and follow-up on promotions in coordination with the different area managers and the training and promotion manager
• Prepare monthly management report comparing the budget versus the stock
• Prepare a monthly updated report of expenses
• Present the various marketing plans to the stores/ shop managers and ensure their proper implementation
• Secure sponsorship to assist with the publicity and funding of marketing projects
• Send the catalogs, new price lists, and miscellaneous information to the customers
• Splitting the media investments by product line and by media support to respect the brand?s media strategy and the total budget initially set by the Area Manager/ Department Manager

• Work in coordination with commercial team and list objectives for main customers

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