Sales Channel Manager -Direct Distribution (DD)

Job Description

Job purposeThe Channel Manager ? DD holds the ultimate responsibility of achieving volume targets in the DD channels across all branches by managing sales tactical activities, trade marketing support, in-store execution guidelines and merchandising function across all groceries and HTS, by leading the distributor channel team to achieving company objectives.Accountabilities

• Drive DD channels market development at customer level using company provided resources and tools including but not restricted to; Business Development Agreements, distribution drives, Quarterly business reviews and liquidation plans.
• Ensure 100% implementation of monthly activities, tailormade activity & NPD launch including direct sales.
• Lead the Sunquick yearly plan implementation until all stock liquidation in the market

• Lead distributor team through engagement at all levels showing deep understanding of channel revenue levers and market dynamics
• Drive channel development projects effectively and efficiently?
• Develop, coach and manage the performance of his team through influence, mentoring and process development
• Lead quarterly and yearly business reviews by branch
• Manage daily channel operations efficiently and effectively by close coordination with APMs, Merchandising supervisors and merchandisers.
• Manage relationships with contracted customers by maintaining an advantageous commercial position and service level
• Ensure timely reporting of competitors? activities and proposing proactive or counter measures

• Ensuring stock accuracy by customer
• Compile an accurate monthly sales forecast on the 15th of each month updated daily until month completion.
• Support the Channel development manager in planning and forecasting annual commercial budget when it comes to sales volumes, activities, and costing.
• Establish a monthly market visit plan to covering different areas and reporting any distribution gaps with an official reporting process.
• Work closely on daily operations with distributor sales team to ensure achieving sales and other marketing objectives.
• Work on improving merchandising function by optimizing journey routes and ensuring proper execution of all brand guidelines. Also, to monitor hand-held reports and suggest any improvement on the system in coordination with Data flow function.
• Work closely with Marketing team on executing thematic activities by planning and executing in coordination with sales team and customers
• Report all competition activities spotted in the market by creating monthly process with HO, also to establish monthly closing feedback on channel performance.
• Build and promote long-lasting customer relation with top customers by partnering up through quarterly business reviews, understand their needs and establish a Win-Win relation.
• Continuously looking for business opportunities of all natures: distribution performance, Customer opportunity, or brand activation.
• Submitting monthly/weekly reporting package to the CDM as and when required.
• Handling special business development projects and pilot test.

• Carry out additional relevant tasks as advised by the CDM - GT.
• Follow all BCR safety instructions and procedures and report any safety hazards or near misses immediately to the safety officer.
• Adhere to all BCR policies and procedures.

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