Media and key opinion leaders (KOLs) relations: Lead day-to-day contact and relationship building with key reporters for the business area, in order to promote Company?s reputation in Saudi Arabia.?
The individual will work to generate impactful coverage, influence reporting and will be responsible to drive story ideation to media placement. The individual will also develop and maintain relationships with KOLs including social media influencers and other media personalities.
Content generation: Write press releases, talking points, briefing documents, case studies, and other collateral for the media that advance company strategic priorities in Saudi Arabia.
?The individual will also create, and deliver social media focused content and campaigns in Saudi Arabia, plus supporting as needed across the MENA region?
Strategy development: Develop and implement PR / influencer / digital comms strategies, briefs and plans in line with PR priorities and campaigns. The individual will also utilise media coverage, industry and customer insights to inform strategies and best practices?
Managing internal and external relationships: The individual will establish strong working relationships and collaborate closely with internal stakeholder teams ? both locally and globally - including marketing, public policy and other PR peers. The individual will also manage external PR and content development agencies
