Responsible for implementing the strategic goals set by Product Managers for his/her specific product line. In addition, s/ he is responsible for conducting market studies, data analyses, as well as plan setting while ensuring their implementation and consequently proposing corrective actions
Follow up on execution of POSM, outdoor and indoor advertising materials.
Update lab analysis reports for direct competitors twice a year or more if needed.
Use and analyze audit reports to capture insights and market info.
Consolidate results of internal and external CPTs done in KSA and submit reports on findings.
Daily update on sales performance vs. forecast by line and recommend actions when needed.
Monthly follow up on the implementation of Brand Progress targets, Marketing Plan, and promotional calendar and suggest amendments.
Conduct CDD, MAM, EMV and behavioral studies on current and newly proposed products.
Quarterly updates on market share and submit report on findings and recommendations.
Monitor NAPCO prices vs. competition through monthly price fishing reports.
Conduct 3 to 4 weekly call cycles to ensure implementation of all marketing mix elements.
Ensure proper product positioning implementation thru appropriate merchandising as per pre-approved brand planogram.
Initiate marketing activities and promotions and then follow-up on their timely implementation.
Monitor FG stocks inventory for missing SKUs and to support special marketing events.
Prepare sensitivity analysis per promotion and evaluate impact.
Monitor all ATL & BTL activities vs. budget relative to his/her line.
Generate monthly reports sales to market then relay findings to Product Managers duly.
Participate in the preparation of yearly business plan proposal: market share targets, SWOT, promotion calendar and marketing plan, monthly f/c vs. sales and budget.
Responsible for handling consumer complaints related to his/her product line.
