Develops the product strategy and manages the marketing programs that drive demand for the concerned product.
Monitors and predicts product related trends in the targeted markets, and maintains competitive awareness within these markets.
Identifies opportunities within the markets to deliver profitable Electronic products.
Develops the product lifecycle and works closely with relevant functions to create appropriate promotions (i.e. collateral, supporting material. web content) for the respective product.
Establishes relationships with key customers and accounts at the appropriate level.
Ensures providing a proper support to Sales in all aspects related to the concerned product.
Develops the product marketing messages and promotions in line with the overall Marketing strategy and plans.
Reviews product related actual sales results and numbers, compare to planned sales and product strategy/roadmap, and react accordingly.
Offers knowledge and experience to any appropriate product sales channels or discussions required to help the overall growth and improvement.
Conducts and participates in marketing research for the demand of the concerned product, and keeps abreast of new products locally regionally and internationally.
Plans the launch of new products and manages the cross-functional implementation of the plan.
Manages product presentations and relevant training answers sales inquiries and complaints, and provides the solutions (i.e. support materials).
Reviews and consolidates product-related reports and statistics, and report on product profitability to requesting parties, as applicable.
Initiate contractual negotiations with principle companies to obtain closure on the following aspects:
Product lines to be supplied by the Principal
Projected volumes of each product line
Terms of credit and contract period as per the company policy.
Promotion support from Principals in terms of Product, Merchandising, Advertising and cost sharing for the year based on Promotion Plan for the year and the Market Research & Competitor Analysis Reports.
Identify new products/ new vendors
Source samples from prospective vendors and coordinate with the Service department for evaluation of product performance on various parameters.
Net Margins for each product line & product category
Adherence to standard quality and cost reduction based on volume
Market percentage share in each product category- Kingdom wise & Region wise
Volume/ quantity achievement against budget for each product group/ category
Perfect documentation & maintenance of records & subsidies.
Launch of new products.
Quality & Timeliness of Supplier reports & MIS reports (Daily/ Weekly/ Monthly/ half yearly/ Annual)
PR with suppliers and internal departments
Acceptance to any new assignment decided by the management related to Product planning & Marketing
