Develop a strategy to increase revenue and profit in all areas of the business in accordance with a growth plan
Formulate Retailer policies in compliance with legal and manufacturer guidelines
Control cash flow, stocks, and assets to achieve a satisfactory return on investment
Ensure the Retailer is adequately staffed
Generate enthusiasm for the brand Guiding Principles and Brand Values
Ensure managers and staff are committed to customer satisfaction and process excellence
Objective: Develop a strategy to increase revenue and profit in all areas of the business in accordance with a growth plan?
Develop, forecast, and revise business plans; determine where improvements can be made and develop action plans in order to achieve ongoing Retailer objectives
Increase market penetration through effective planned marketing to support business growth
Oversee the implementation of marketing and promotional activities and monitor their success through line managers
Create and maintain a professional retail image through positive media exposure
Objective: Formulate Retailer policies in compliance with legal and manufacturer guidelines
Ensure adherence to brand operating policies and guidelines, including Retail and Wholesale standards
Ensure all Retailer employees and contractors operate within the law at all times
Review pricing/discounting policies regularly
Ensure adherence to Health and Safety and Environmental policies and procedures
Develop and maintain relationships with brand representatives, professional bodies, suppliers, statutory representatives
Objective: Control cash flow, stocks, and assets to achieve a satisfactory return on investment
Examine accounts, operating controls, and composite figures to monitor performance, plan improvements and allow corrective action to be taken
Set profit objectives within a specific time scale to ensure a budgeted return on investment
Maintain stock turnover ratios, ensuring any increase in stock holding generates a sufficient profitable return
Determine the reason for budget variances, including overruns and underage
Maintain effective control of expenses in line with budget objectives
Objective:? Ensure the Retailer is adequately staffed
Recruit suitably qualified and experienced personnel
Coach and develop job-related skills of managers to support improvement in their performance
Ensure training needs are met and accurate records kept
Establish and review salary scales and incentive schemes
Objective:? Generate enthusiasm for the brand Guiding Principles and Brand Values
Develop and maintain an excellent working relationship with all management and staff
Embody the brand Guiding Principles and Brand Values in all interactions
Communicate enthusiasm for the brand to all Retailer staff and customers
Objective: Ensure managers and staff are committed to customer satisfaction and process excellence
Ensure departmental managers record transactions accurately and timely onto the management information system
Regularly review and communicate customer satisfaction results
Ensure managers communicate customer satisfaction expectations to their staff
Improve the quality of customer service and retention by enhanced facilities and improved technical skills and processes
Customer Focus
Approach team members with an intention to help them be their best
Approach every customer situation with a desire to understand and deliver
Listen effectively and communicate clearly
Promote the importance of quality
Use every contact with a customer to build a relationship
Take responsibility for ensuring that nothing is left to chance
Operational Focus
Set the strategic direction for the Retailer
Manage self and team
Manage the allocation of resources
Communicate a Customer Relationship Management policy
Ensure compliance with relevant guidelines
Champion process efficiency
Use and contribute to reports
Ensure Retailer profitability
Co-ordinate Retailer departments
Use technology effectively
Business Focus
Work with regional office and other Retailers to improve the brand offers
Monitor trends that affect customer expectations and demand
