Take ownership of scouting for new ideas and story lines. Development of concepts and formats both in house and with external partners
Develop and implement content marketing strategies for social media to build stronger brand awareness and drive engagement and organic growth
Developing ideas and content for blogs and articles adhere to SEO standards, social media, and the company website
Optimizing content for search engines and lead generation purposes; stay up to date on SEO and on-page optimization best practices
Analytically drive insights for consistent improvement of content in all channels and meticulously track critical behavioral and performance metrics.
Understand the market, customers, their challenges, and build business cases for new content categories and types
Devise commercial partnerships with key media in the region to deliver advertorials, research, events virtual and in-person.
Working together with the head office communications team forming part of the new Customer Communications Hub. This will provide critical access to customer data, insights and activity across the business that will fuel relevant customer communication, and ensure alignment with significant issues, commercial activity, and campaign activity.
Localise and distribute global Hub content (Strategic, Value-Add and Operational)
Support the Issues & Crisis team with crisis communication as required.
Feed in local and regional customer insights and perspectives into the central team.
