Develop marketing strategies and implement marketing campaigns that enhance the organizations brand, care seeker reach and increase community awareness.
Coordinate and monitor the implementation of all the marketing strategies in Abeer?s hospitals and Medical centers in KSA, with an objective to retain and maximize the organizational growth.
Lead and manage marketing activities to achieve volume and revenue goals.
Ensure that the department milestones/goals are met and teams adhere to approved budgets.
Developing a go-to-market approach for the channels directly targeting healthcare?professionals, payers, providers, influencers, and end-users. Provide monthly information to the management by collecting, analyzing, and summarizing data and trends.?
Communicate and coordinate well with other channel teams (TV, Print, Email, Brand) and key accounts; Medical Directors and Operations Management in order to ensure that the total marketing strategy is held together to meet group goals.
Develop advertising concepts, placement, and associated costs per activity; coordinate, craft, and execute promotional materials, i.e. brochures, flyers, profiles, digital content (websites/social media), and medical journals.
Define, develop, and execute VOC (voice of customer), develop liaison with key opinion leaders, patient support groups, and other healthcare organizations to ensure that significant developments in the field are identified and monitored.
Establish and present a cohesive and positive public image for the group?s hospitals and medical centers by maintaining positive relationships with media representatives and key internal stakeholders.
