Lead and coordinate SSTPC work in the design, development and implementation of research work aimed at enhancing knowledge of the market conditions in which SSTPC services are to be operated.
Manage SSTPC work and subcontractors dealing with market research and surveys (except service quality and passenger satisfaction surveys), including the definition of research instruments and contents, the identification of suitable external service providers and the management of the contracts signed with such providers.
Establish deals and agreements with entities with specific capacities related to social and market research in the region (Universities)
Contribute to the development and formulation of specific products or offers aimed at widening the customers? base of the HHR, its ridership, the revenue generated by the passenger services, or meeting particular needs and requirements of specific groups of potential users.
Managing the interfaces with SSTPC?s main Client (SAR) in the areas of market research and marketing planning.
Cooperate with ?other areas of the SSTPC Operation organization (in particular, Trains and Stations commercial operations, Customer Care and Public Relations/Communication, as needed to ensure successful accomplishment of the mission of the post.
