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Manager Customer Market Insights

3.00 to 0.00 Years   Jeddah , Saudi Arabia   14 Dec, 2020
Bupa Arabia
1 Jobs Openings
Job LocationJeddah , Saudi Arabia
EducationBachelor's degree / higher diploma
SalaryNot Mentioned
IndustryInsurance & TPA
Functional AreaNot Mentioned

Job Description

Role Purpose:To ensure that Marketing decision are based on sound knowledge of Brand Affinity Measurement and Market Intelligence of competition. To ensure that both Brand Health and Market Intelligence programs are executed on time with quality outcomes.? To ensure Brand Health and Marketing Intelligence databases/ reports are up to date.Accountabilities:Power BI Visualization

  • Data Modelling
  • Data Uploading
  • Developing cutting edge analytical dashboards in Power Bi
Advance Excel Dashboard
  • Develop and maintain advance excel Dashboard
Market Intelligence
  • Carry out / update market intell program covering Network, Products, and Digital capabilities.
  • Review 15-20 websites on a monthly basis and update Market Intell reports.
  • Update Performance sheets for 35 competitors from Arqam / Financial reports published by competition
  • Preparing competetive intel reports for Digital, Corp, SMEs
  • Ensuring accuracy of numbers
Price Intelligence/ Lapse Research
  • Manage 3rd party to execute Price Intelligence research
  • Review Price Intell communication
  • Prepare &update Price benchmarking database
  • Review the results and prepare comparative reports
  • Acquiring information from Sales department on Lapse customers, and ensuring research is conducted to quantify lapse reasons
  • Ensuring accuracy of numbers
Budgets
  • Prepare, Monitor, and control research budgets?
Years of Experience?
  • 3 Years in Quantitative market research and Market Intelligence. Experience in Continuous research type will be a plus.

Keyskills :

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