Head of Sales a Marketing Jeddah

Job Description

Develop and design annual Sales expansion plan and implement it for multi sector clients by bringing new businesses and increasing cross selling to current clients (B2B - B2C). Share & implement campaign strategy, promotions, communication, P.R activities, branding & events for B&P centres & guests to maximize the service market share and CPUS; Assist in service campaigns launching.

• Develop annual sales expansion plan and implement it for multi sector B2B clients (Insurance, Fleet, Car Rentals, Vehicle Conversions, Government sectors, NAJM, Taqdeer, etc) in line with Co. growth & diversification strategy.
• Develop and enhance sales teams as well as sales channels (Franchise Model, Service Outsourcing for potential clients, etc.) for every geographical location in order to achieve annual sales targets.
• Actively participate in the creation and launch of new products & services that address B2B / B2C Customer needs in collaboration with Marketing & Product Development teams.
• Closely monitor competitor?s offerings and establish win-win pricing strategy for services offered meeting aspirations of all internal & external stakeholders.
• Design Annual Marketing Calendar with all planned activities for the year viz. Advertising Campaigns, Social Media Campaigns, Events, Content Pieces, Public Relations / Media Relations, Point of Purchase Displays, etc. Accordingly arrange for budget & implementation plans inline with Co. Strategy.
• Assisting in the research and development of marketing programs through consultation with internal departments and external suppliers including being responsible for the coordination and promotion of key Autohub programs.
• Liaise with Marketing Agencies assisting in the production of relevant Marketing Programs material.
• Provide Marketing Programs updates & sales analysis to the field team and management where necessary.
• Work with the Managing Director in the development of communication material for the service channel. . This will involve liaising with the communication/advertising agencies in maintaining budget control for the Communication, Accounts, Materials, etc. for service
• Ensure field teams and leaders are fully briefed on marketing programs
• Write communication articles and marketing releases detailing services available, in a periodic external/internal newsletter.
• Effectively manage the national mystery shopping program.
• Establishes marketing goals to ensure market share and profitability of products and/or services.
• Plans and oversees the dealerships advertising and promotional activities including print, electronic and direct mail media.
• Works with legal department, writers and artists; oversees copywriting, design, layout, paste-up, and production of promotional materials.
• Creates and prepares all print advertising, radio and TV commercials (if applicable), billboards, direct mail pieces, in-store point-of-purchase merchandising aids, interior and exterior signs, off-site displays, news releases and stories.
• Evaluates market reactions to advertising programs, media placement, and merchandising policy.
• Tracks marketing results to be certain that marketing objectives are achieved within designated budgets. Takes corrective action when necessary.
• Concede plans and execute all digital marketing campaigns through available channels (Owned Media, Paid Media and Earned media).
• Monitor Pre & Post Campaign progress and activities at the centres with the coordination of ROGM?s & Service Managers.
• Plan service product branding materials for all the service centres and maintain the standards of the brand I.D in the centres and promotion.
• Follow media monitoring (print & electronic) for competitors? activities and for industry trends.
• Implement strategies/tools for digital/online communications such as blogs, e-newsletters/e-publications, videos, and webinars.
• Help develop and document best practices/guidelines for staff users/content contributors
• Oversee functionality of the Social Platforms and web site and content management system on a day-to-day basis, ensuring content is updated as needed and keeping within brand, messaging, and legal guidelines.
• Improve the Co. representation on social networks (Facebook, Twitter, etc.) and media sharing networks (Instagram, YouTube, etc.) and increase followers / advocates.
• Work with various digital tools to enhance SEO, Google Adwords, Google Analytics, Google My Business and leverage CRM & Loyalty programs to improve Customer retention.
• Support in enhancing digital customer journey and develop an omni-channel experience infrastructure to deliver a consistent and effective brand experience. As a result improve Brand Maturity Index.
• Develop & manage digital sales channels and support in implementing new initiatives such as Managed Market Place
• Liaise with Planning, Finance & Legal in creating win-win SLAs for all new / renewals of business deals.
• Closely monitor & achieve receivables & balance confirmation targets for all B2B clients.
• Periodically update the promotional materials like company profile, brochures & handouts used to promote our offerings and to build a professional brand image.
• Maintain good relationship with all management hierarchy of current clients and continuously develop pipeline of new high potential B2B clients.
• Organize engagement sessions with all Key Clients through major events, seminars & trainings.
• Motivate & Mentor Sales Teams and Service Center Teams to deliver the services to all Key Clients as per approved Service Level Agreements.
• Coach salespeople on best practices for closing more B2B deals and provide advice and guidance to improve sales performance
• Coordinate and lead all regular sales meetings with the sales staff
• Communicate the campaign & product details to Management, ROGM?s, and Service Manager & F.O.D - Field operation dept.
• Communicate Campaign brief & present proposals for the agency & management for the campaign creative layouts and media selection and schedule.
• Discussion on the legal terms & conditions which are required for the campaign promotions & events with the?legal Advisor?s team.
• Follow up Campaigns performance/implementation with Agencies. Provides campaign reports, analysis and metrics
• Review and plan the required content for the social media channels and purpose required activates to achieve the agreed KPIs
• Develop and manage platform to retain customers and seek out new prospective sales
• Implementation of the yearly Marketing and Sales plan activities.
• Develop the brand strategy based on business direction and growth targets.
• Control the product and corporate branding as per the standards in campaign communication and in-shop branding materials.
• Responsible for preparing customer education, awareness reading material by preparing the campaign details & communication for the Service associates and GCC before campaign Launch.
• Managing of the customer experience on all journey type and across the different touch points.
• Deal with Legal Dept. for all the legal terms & conditions to launch a campaign.

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