Develop and implement a credit card Issuer business strategy to meet the Net profit goal
Responsible for developing a marketing strategy, product value propositions, pricing & positioning for the range of Credit Card products. Work with Advertising and PR agencies to ensure visibility and positioning of Brand & products.
Responsible for product design, packaging, communication, promotions, and customer insights
Increase penetration of sub-products and cross-sell products with a view to enhancing profitability.
Work closely with direct banking unit to ensure customer satisfaction & timely resolution of customer complaints.
Work closely with Operations, Technology in providing a seamless card product through a third-party vendor.
