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CRM Data Analyst

3.00 to 5.00 Years   Jeddah , Saudi Arabia   28 Jun, 2021
Abdul Latif Jameel
1 Jobs Openings
Job LocationJeddah , Saudi Arabia
EducationBachelor's degree / higher diploma
SalaryNot Mentioned
IndustryAutomotive Dealership & Distributor
Functional AreaNot Mentioned

Job Description

Job PurposeAnalyzing customer data, customer behavior, and develop customer, and vehicle patterns, whilst converting campaign results into? analytical insights to support business marketing and sales plans.Key Accountabilities

  1. Analyzing CRM data and establishing customer/vehicle patterns?
  2. Converting campaign results into analytical insights?
  3. Maintaining CRM data quality from useability perspective?
  4. Generate and upload custom audience to the social media via data-hashing?
Responsibilities
  • Customer and Vehicle Data Analysis to establish business trends and patterns.
  • Customer analytics and insights to help businesses reach relevant customers at the most opportune time.
  • Ensure data conforms to agreed quality and completeness standards.
  • Support launches/events/test drives with insights driven targeted customer data to maximize conversions and utilization of? marketing spend.
  • Fuel Retail operations (Sales and Aftersales) & Wholesales operations (Aftersales) campaigns utilizing CRM analytics.
  • Support different MARCOM initiatives (like Morni RSA, Entertainer LS, IBP & C-DA Project) with data for targeting, conversions? along with monitoring and reporting.
  • Ensure integration with the different platforms that ALJ uses to generate leads ? integrate with SAP CRM for further leads? actioning (for ex: Motory, Facebook etc.).
  • Partnering with BU representatives to help shape the target audience for their various campaigns to meet business objectives.
  • Establish the correct frequency of messaging with the customers to avoid over communications.
  • Build decision making business dashboard and highlight business trends that will provide deep insights to the stakeholders to? improve their decision making & plain the effectiveness of the marketing spend.
  • Ensure data security by performing data slicing and dicing for the businesses and provide them with aggregated scores.
  • Look for and identify data inconsistencies or missing data so that the relevant IT teams can provide solutions and fixes.
  • Plan and foresee potential problems with data integration touchpoints with newer channels of communications (periodic? updates to the data sharing policies within the Facebook platform including Facebook and Instagram)
  • Based on set regulations by ALJ as well as MOCI, creation and modification of B2B credit customers within JSAP.
  • Supporting the implementation of the VAT law within the B2B business by ensuring accuracy of data by following protocols to? get the B2B customers approved as per set standards.?

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