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Brand Manager

1.00 to 10.00 Years   Jeddah , Saudi Arabia   28 Oct, 2022
Job LocationJeddah , Saudi Arabia
EducationNot Mentioned
SalaryNot Mentioned
IndustryFMCG
Functional AreaNot Mentioned

Job Description

Key relationships:- Internal - Head of Marketing, Trade Marketing Manager, Sales Managers, Supply/Demand Planner, Commercial, Accountant.- External - Advertising Agency, Media Agency, Research Agency, Suppliers.Core purpose of the job:- To own, lead, manage and grow designated product portfolio.- Assist Head of Marketing in delivering assigned projects.Key responsibilities: 1. Lead and manage projects related to:a. New Product Developmentb. Packaging designc. Product Communicationd. Consumer promotionse. Sampling plan & executionf. Consumer Researchg. Market intelligenceh. Other Corporate projects.2. Strategic Planning - Develop/Execute Brand Strategy & Annual Marketing Plans for the assigned brands/categories.3. Communication - Coordination with agency and follow-up on WIP projects.4. Budgeting - Preparation of annual budget; Monitor performance vs. budget to propose actions.5. Analysis - Monthly/Quarterly business review based on thorough analysis of reports - Retail Audits, Sales performance, Margin Performance, Competitive Activities, Sales/Stocks etc.6. Research - Coordinate with research agencies on active projects.7. Promotion - Development and execution of promotional activities in coordination with Trade Marketing.8. Coordination - Coordinate with other functions as required and follow through.9. Market Visits - Frequent visits to market to assess the situation and report findings.

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