Achieve Sales & Budget Target for JCDC (IBS) Ingredients and Systems
Build Sales Plans by the Channel with Key Focus on Coffee & QSR chains and distribution Partners
Identify & Develop a Strong Pipeline of Projects with Leading FS chains In KSA with focus on EPD?s and NPD?s
Meeting new business targets across Key accounts for Systems and JCDC branded/bespoke products by meeting sales calls & innovation session targets for effective market coverage.
Increase penetration and grow the HORECA Sales Distribution via a network of SD?s/Resellers/Showrooms
Work with R&D, application & marketing teams to bring New/Innovative/Trend setting concepts to market
Work with KA?s & internal teams to build an effective LTO calendar for Systems and Ingredients business
Build JCDC/ICEE positioning and image in the L&E and FS Channel through tie ups, sponsorships, events & trade shows.
Capture competition activities, promotions & pricing. Reporting as per sales & Business Development tools
Ensure orders received, communicated with CS and support delivery of strong customer and technical services
Analyze beverage trends and develop concepts for institutional customer along with R&D & Barista Teams.
Develop and train distributor technical and sales team on systems and ingredients
Ensure internal team of Baristas, marketing, R&D, Commercialization, CS, Sales & distributor sales teams are in line with overall company vision and strategy.
In market travel of up to 75% to ensure development and closure of sales leads
KPIs:? New Leads/Opportunities and closures measured by win rate with KA? KA Penetration (Universe vs Closure in FS and L&E)? Distribution expansion ie coverage vs universe for JCDC? Sales volume and revenue? Service level & customer satisfaction
