Interviews, hires, and trains marketing staff members
Establishes marketing goals based on past performance and market forecasts
Oversees current offerings and comes up with initiatives for new products or services
Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
Works with marketing staff to develop detailed marketing plans for all media channels and sales teams
Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
