Assistant Brand Manager MEA & CA

Job Description

OverviewWe are looking for a 360-degree creative brand marketer, with a passion for brand, design and communications. You must be a talented storyteller and idea generator with an eye for design, conceptualisation and content ideation. What is in it for you:

• Employee benefit card offering discounted rates across Accor worldwide
• Learning programs through our Academies
• Opportunity to develop your talent and grow within your property and across the world!
• Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21

Brand Management & Strategy

• Support the brand management for the Rixos Hotels brand and properties across the globe.
• Support the development and implementation of the brand strategy, design and communications across all Rixos properties, to maintain optimised/streamlined processes, positive brand integrity and perception across all marketing initiatives.
• Support the development and implementation of the brand guidelines, SOPs, processes, identities, concepts and campaigns on both a brand and property level. Work closely with the regional/property teams to ensure these are rolled out effectively.
• Support the brand development, assurance, continuity, IP usage, content creation, design, copywriting and compliance with foundational brand standards across Rixos internal and external communication.
• Ensure the brand content/communications strategy is audience segmented with the objective of increasing brand strength (salience, awareness, consideration and brand buzz) across the regions/properties.
• Support regular audits of all B2C/B marketing material to ensure all assets are in line with brand guidelines, ensuring all B2C/B parties adhere to contractual IP rules and regulations and internal brand standards.

Creative Conceptualisation & Communications

• Develop innovative ideas, concepts, campaigns and strategies to promote Rixos Hotels across all regions, channels and mediums, with a 360 integrated approach to delivery and implementation.
• Ensure high quality and brand consistency across all visual and written communication.
• Support the full roll-out and adaptation of creative concepts across all channels and mediums.
• Manage the creative team members to ensure that all creatives (designs/content/copy) are developed and written in-line with the brand standards, IP rules/regulations, brief objectives and target market.
• Manage the creative team members to ensure that delivery deadlines are adhered to.
• Support the creative team to refine the Rixos Brand and property collaterals (print & digital) to be aligned with the updated brand guidelines.

• Support marketing communication across all properties, ensuring all signage is clear, collateral, digital screens etc have contextual and brand-relevant content with the objective of improving brand exposure and increasing in-facility spend.

Required Skills:

• Proven experience as a brand marketer or related role
• Knowledge of online content strategy and creation
• Excellent writing, editing and proofreading skills
• Creativity and an eye for design
• Strong research skills
• Collaborative spirit
• Excellent time-management and organisational skills
• BSc/BA in marketing, media, design or a related field

Our commitment to Diversity & Inclusion:

• We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accors limitless possibilities. By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrows hospitality. Discover the life that awaits you at Accor, visit Do what you love, care for the world, dare to challenge the status quo!#BELIMITLESS

Keyskills :

About Company

Accor S.A. is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties. It is the largest hospitality company in Europe, and the sixth largest hospitality company worldwide. Accor operates in 5,300 locations in over 110 countries.