Performance Marketing Specialist

Job Description

Roles & ResponsibilitiesPlan, launch and optimize Google Ads, Meta Ads, Instagram and other paid campaigns Generate high-quality property investor and buyer leads Manage advertising budgets and optimize CPL, CPA, CAC, ROAS and ROI Build retargeting and conversion-focused campaigns Track and optimize the complete marketing-to-sales funnel Analyze campaign, audience and creative performance Conduct A/B testing across audiences, creatives, messaging and landing pages Work closely with Sales and Creative teams to improve lead quality and conversions Manage GA4, GTM, Meta Pixel, CRM and conversion tracking Leverage AI and automation tools to improve campaign efficiency and reportingDesired Candidate Profile 5+ years of hands-on Performance Marketing experience Proven experience in Dubai/UAE real estate marketing Strong experience generating property investor and buyer leads Advanced hands-on knowledge of Google Ads and Meta Ads Experience managing paid advertising budgets Strong understanding of CPL, CPA, CAC, ROAS and conversion metrics Experience with GA4, GTM, Meta Pixel and CRM Strong analytical and data-driven mindset Experience targeting international audiences and HNWIs is an advantage Strong communication, problem-solving and ownership skills Real estate + Performance Marketing experience is essential.

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