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Senior Brand Manager

6.00 to 10.00 Years   Downtown Cairo Cairo, Egypt   25 Feb, 2025
Akhnaton Trading & Distribution (EVA Group)
100 to 499 Jobs Openings
Job LocationDowntown Cairo Cairo, Egypt
EducationBachelor's degree / higher diploma
SalaryNot Mentioned
IndustryFMCG
Functional AreaNot Mentioned

Job Description

Job Purpose: Managing the planning, implementation, and control of marketing strategies and programs for the managed portfolio to maintain the maximum sales target.Key Responsibilities:

  • Follow up on current and future projects (NPDs, Campaigns, activations?. etc) to ensure sustainability or gain market share.
  • Develop performance reports for the assigned brands to monitor the brand performance and take correct action if needed
  • Works closely with the sales team to achieve mutual Targets.
  • Handles Digital media activations and posting tracking in coordination with digital marketing to agree upon KPIS.
  • Develops marketing plans and strategies to grow and expand the relevant brands within the company in terms of strategic importance.
  • Gives briefs to agencies on brand strategy and evaluates proposals and requirements for point of sale.
  • Conduct Market research with 3rd party to get customer and market insights.
  • Develop brand guidelines and documents to maintain consistency and harmony across the brands? packaging and communication across different media channels.
  • Analyzes market data and sales trends to ensure accurate sales & share targets for each brand, segment & market.
  • Keeps Continuous tracking and monitoring of competitors? activities.

Keyskills :

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