Candidate will be marketing manager for our main brand casa pasta!
Responsible for all aspects of Resort Marketing (large/small and strategic/tactical) from preopen, ensuring a smooth transition to the Base Business teamSolve for dynamic market considerations: i.e., customer demographics, competitive landscape, market, and region saturation (single site vs. multiple)
Provide marketing / branding POV on site selection, building design, and awareness building activities in market 4 - +8 months pre-open
Plan, gain executive buy-in, and execute bespoke plans for Year 1 resorts missing financial goals
Drive new customer acquisition and retention initiatives
Execute marketing plans seamlessly in partnership with external agencies, Field Operations, Finance, Consumer Insights, NVA Marketing, creative teams, and executive leadership
Develop effective, repeatable, and scalable practices and processes to benefit pipeline openings
Use data to tell stories and communicate marketing impact and value
Track and analyze performance across integrated channels to spot potential issues, inform revisions, and pivot quickly to improve performance and outcomes
Manage annual budget and optimize spend across the portfolio to drive financial performance
