Marketing Manager

Job Description

Marketing Manager Key Tasks and Responsibilities???????Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-?facing communications, including print, digital, and video assets???????Ambassador for the brand image and customer engagement across all touchpoints???????Develop and implement strategic sales and marketing plans and forecasts for each brand unit and drive qualified traffic to our front door???????Develop and manage sales and marketing operating budgets for each brand unit???????Create and implement a strong community outreach program for each brand unit???????Work well with Group operations departments, their control systems, and policies and procedures???????Adhere to all Franchisor guidelines and constraints???????Identify and capitalize on PR opportunities for each brand unit???????Participate in new product and pricing planning and execution???????Support the customer experience and brand image, both online and offline???????Plan and oversee all content and advertising across all brand channels???????Represent the Group on forums, at media events, and other marketing channels???????Stay abreast of market trends, competitive conditions, and changing business environment???????Establish and maintain relationships with influencers???????Implement monitoring guidelines, checkpoints, etc. for all brand unit???????Raise a success-oriented, accountable environment within the brand unit???????Provide regular reporting on agreed timelines with Top management???????Collaborate with various digital marketing teams (CRM, product, media) to identify and evaluate data-driven opportunities and optimizations across the customer journey to increase adoption, frequency, and retention???????Develop and lead the marketing program calendar, including promotions and campaigns, to drive program growth, adoption, and engagement???????Partner with consumer insights to incorporate customer feedback and research to continually evolve and improve the customer experience and Total Customer Satisfaction???????Continuously evaluate the industry, consumer, and competitive trends???????Deploy successful marketing campaigns and own their implementation from ideation to execution???????Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis???????Produce & monitor valuable and engaging content for our website, social media, and blog that attracts and converts our target groups???????Build strategic relationships and partner with key industry players, agencies, and vendors???????Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely???????Oversee and approve marketing material, from website banners to hard copy brochures, HB App and case studies???????Measure and report on the performance of marketing campaigns, gain insight and assess against goals???????Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate???????Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets???????Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels???????Gather customer and market insights to inform outreach strategies and increase customer conversions???????Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly???????Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets???????Up-to-date with the latest trends and best practices in online marketing and measurement???????Responsible for substantially building the demand side of each brand unit by planning and implementing sales, marketing, and communications programs to achieve Group sales targets and branding and positioning objectives

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