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Customer Intelligence Analyst

1.00 to 10.00 Years   Dammam, Saudi Arabia   13 Jul, 2021
Job LocationDammam, Saudi Arabia
EducationNot Mentioned
SalaryNot Mentioned
IndustryBusiness Consultancy Services
Functional AreaNot Mentioned

Job Description

Responsibilities

  • Lead segmentation and targeting for all sales channels and verticals including inside sales;
  • Work closely with vertical marketing leads on the ongoing refinement of sweet spot targets for each vertical;
  • Analyze account/target quality and traction on an ongoing basis and make recommendations on targeting and traction strategies
  • Develop and launch a tiered engagement strategy for ranked existing customer and prospect accounts
  • Lead targeting aspects of all account-based marketing initiatives
  • Collaborate with sales enablement and strategic marketing peers to reinforce sales adoption and enablement against targets
  • Develop a contact strategy and tracking method
  • Develop and support a predictive marketing analytics tool
  • Support campaign list data pull request
  • Drive process improvement efforts and coordinate with IT resources to simplify capture, reporting, and quality assurance tasks
  • Compare to our offerings and do the gap analysis
  • Survey customers to get data and insights
  • Conduct regular competitive research
  • Investigate product and service offerings of competitors
  • Present insights to other teams and departments

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