Specialist Omnichannel

Job Description

Purpose & Overall Relevance for the Organization:

• Drive brand excellence to improve sell through at point of sale by implementing the best and most attractive brand and product presentation/execution in order to win the consumer. Enhance brand image via excellence at POS across channels.

Key Responsibilities:

• To implement a ?Brand communication deployment schedule? in controlled retail space.
• Manage Market Marketing Activations (in-store) ensuring proper communication with DTC for maximum return on investment.
• Drive that key communicated articles (GFR) are reflected in Retail OTBs and Sales pre-orders (strong communication during order in-take), while managing the timely delivery of the communicated articles along with in store material including Retail Training.
• Evaluate the performance and ROI of campaigns, ensuring MWB is maximized and campaigns positively impact Sales.
• Share post-campaign evaluation results to ensure learnings are considered in the development of future marketing campaigns and evaluate KPIs.
• To follow-up the availability of campaign material with lead market to ensure timely execution of campaigns.
• Make sure all relevant communications are shared across DTC in due time.
• Own and drive the implementation and production of Marketing Campaigns, Promotions and In-Store Communication tools.
• Work closely with market Field team to ensure Marketing content is flawlessly executed across the board.

• Comp Growth at Retail.
• Identify opportunities for activations that will lead to an increase in sales and create hype around the brand.
• Proactively suggest and implement improvement at POS.
• Drive the implementation and planning of POS material / in-store of all new stores, renovations/ upgraded of existing stores, to ensure 100% readiness at planned retail intro.
• Day to Day management and liaison between Omni channel Marketing and DTC Ops.
• Ensure on-budget activity and management of all documents related as per internal audit policies
• Be aware of the supplier?s management changes.
• Responsible for the timely receipt and control of supplier invoices and liaising same with finance.
• Responsible for managing the warehousing of POS materials in various warehouses (suppliers or our own warehouse)
• Maintain an extremely high level of confidentiality and apply discretion to all files, materials and communications.
• Accountable for the delivery of Global guidelines across all formats at Market level
• Accountable for consistency across the given markets
• Accountable for providing direction on the latest Global direction at retail & franchisee
• Accountable for the VM&ISC training & engagement across market
• Accountable for effective cascade engagement tools for given markets & subsequent compliance sign offs
• Ensure the Field team feedback is incorporated into business strategies
• Reporting of all campaigns and tasks.

Key Relationships:

• Local: Mgr. Trade Marketing DTC LENA and Omni Channel Director LENA, DTC Sales team, Local VM team, SCM, Suppliers, DTC Ops.

KPIs:

• Brand image and awareness.
• Timely execution of marketing campaigns.

Requisite Education and Experience / Minimum Qualifications:

• University degree in business, ideally with marketing and sales focus.
• Functional: > 3-4 years marketing
• Industry: consumer driven, ideally apparel/fashion/shoes or FMCG
• Leadership: none
• Exposure: advertising / marketing

Language Skills:

• English: Advanced
• Arabic: Advanced

Knowledge, Skills and Abilities:

• Experience in trade or sales and marketing, Sport or fashion industry
• Advanced computer skills (Microsoft Word, Excel, Power Point and Outlook)
• Detail oriented, organized and dynamic
• Excellent communication skills
• Knowledge of InDesign, Photoshop and Illustrator skills a plus

Keyskills :